Retail Media

Retail Media articles, insights, and best practices from the Mirakl team.

20 publications

Blue outline of a circular flywheel made of connected segments on a dark background

Retail media's next job: Funding the retail flywheel for AI shopping

Nov. 2, 2026Retail Media

Sal TrifilioSenior Corporate Marketing Manager, Mirakl

Creative Studio: Speeding up campaign creation to drive display ads adoption

Oct. 20, 2026Retail Media

Sal TrifilioSenior Corporate Marketing Manager, Mirakl

Close-up of a navy gift box tied with a glossy ribbon bow

Holiday readiness for retail media networks: What you should know before Black Friday.

Oct. 8, 2026Retail Media

Cédric EpiardVP of Product, Mirakl Ads

Line illustration of a sphere on top of a tall block between two lower blocks, like a podium, on a dark background

What happens when 50 retail media leaders stop speaking in definitions and start talking about what works?

Sep. 24, 2026Retail Media

Melody LiMarketing Specialist, APAC, Mirakl

Mobile shopping app mockup for a fashion store with a "Special For You" section, showing a sponsored teal evening dress next to a navy shirt dress

Complementary product ads: A new inventory lever for the AI-shaped shopping journey

Aug. 21, 2026Retail Media

Sal TrifilioSenior Corporate Marketing Manager, Mirakl

Dark graphic with the text "Ads, Broadsign, Cannes" and a blue square at the crosshair of two lines

Mirakl Ads at Cannes Lions 2026: What Commerce Media Looks Like When AI Is Doing the Shopping

Jul. 20, 2026Retail Media

Sal TrifilioSenior Corporate Marketing Manager, Mirakl

What four conversations with Mirakl's Head of Agentic Commerce reveal about retail's next chapter

What AI agents mean for retail media: 4 lessons

May 7, 2026Retail Media

Sal TrifilioSenior Corporate Marketing Manager, Mirakl

Building a high-performance, sustainable retail media program (Part 4)

Building a high-performance retail media program: Scaling your platform

May 1, 2026Retail Media

Cédric EpiardVP of Product, Mirakl Ads

Retail media meets agentic commerce: Introducing MCP-native ad serving with Mirakl Ads

Retail Media meets Agentic Commerce: MCP-Native Ads

Apr. 30, 2026Retail Media

Laureline TurinSr Product Marketing Manager, Retail Media, Mirakl

Why investment rate should be your north-star metric in retail media

Why investment rate is your retail media north-star metric

Apr. 9, 2026Retail Media

Laureline TurinSr Product Marketing Manager, Retail Media, Mirakl

Redefining retail media for retailers with Mirakl Ads

How Mirakl Ads scales retail media for retailers with AI-native ad technology

Mar. 12, 2026Retail Media

Marguerite Thevenin-Viallet

How to build a high-performance, sustainable retail media program (Part 3)

Building a high-performance retail media program: Tech and data at Scale

Jan. 29, 2026Retail Media

Cédric EpiardVP of Product, Mirakl Ads

Top retail media trends to watch in 2026

Top Retail Media Trends for 2026: AI & Agentic Commerce

Jan. 22, 2026Retail Media

Laureline TurinSr Product Marketing Manager, Retail Media, Mirakl

Building a high-performance, sustainable retail media program (Part 2)

Building a high-performance retail media program: The 3 levels of maturity

Jan. 20, 2026Retail Media

Cédric EpiardVP of Product, Mirakl Ads

No, on-site retail media hasn't drawn its last breath in 2026

Why on-site retail media remains the strategic powerhouse in 2026

Jan. 14, 2026Retail Media

Laureline TurinSr Product Marketing Manager, Retail Media, Mirakl

Building a high-performance, sustainable retail media program (Part 1)

Building a high-performance retail media program: A field-tested guide

Dec. 22, 2025Retail Media

Cédric EpiardVP of Product, Mirakl Ads

A retailer’s guide to key retail media ad formats

A retailer’s guide to key retail media ad formats

Nov. 6, 2025Retail Media

Laureline TurinSr Product Marketing Manager, Retail Media, Mirakl

A smart approach to saturated Retail Media inventory

A smart approach to saturated Retail Media inventory

Oct. 17, 2025Retail Media

Laureline TurinSr Product Marketing Manager, Retail Media, Mirakl

The winning retail media formula for a profitable peak shopping season

A winning retail media formula for a profitable peak shopping season

Sep. 29, 2025Retail Media

Anne HallockVP of Sales, Mirakl Ads Americas

Unlocking new revenue streams: 5 retail media ad experiences we love

Unlocking Retail Media Revenue: 5 Ad Experiences We Love

Sep. 26, 2025Retail Media

Laureline TurinSr Product Marketing Manager, Retail Media, Mirakl