As one of France’s leading generalist marketplaces, Rakuten France has remained at the forefront of retail media innovation since their early adoption in 2013. Facing growing demand for efficiency and performance, they reimagined their ad strategy to better serve a diverse and expanding seller base.

By testing the capabilities of the recommendation engine, Rakuten France saw a dramatic increase in ad response, improved fill rates and higher shopper engagement — all achieved without increasing manual effort. Having migrated to Mirakl Ads, Rakuten will now benefit from an intuitive self-serve model and enhanced campaign visibility, enabling brands to reach high-intent shoppers even more effectively and further boosting monetization.

Download the case study now to explore how Rakuten France strengthened their retail media approach and achieved greater advertising impact with Mirakl Ads. Key insights from the case study include:

• How Rakuten France optimized ad operations to improve performance and engagement

• What made the self-serve model a game-changer for internal teams and advertisers

• How the strategy increased buyer engagement without adding complexity

• Why Rakuten France is doubling down on retail media as a core growth channel