How Rokka & Rolla achieved 80% GMV growth with Mirakl Connect
About Rokka & Rolla
Rokka & Rolla is a California-based lifestyle apparel brand focused on delivering high-quality, functional outerwear and activewear for kids and families. With over 20 years of manufacturing expertise, the brand blends thoughtful design, performance-driven materials and accessible pricing. As it continues to grow its presence across U.S. marketplaces, Rokka & Rolla remains committed to offering stylish, comfortable and durable apparel for everyday adventures — empowering families to move freely and live boldly.
85,000
orders through Mirakl Connect in 2024
98%
of online sales come from marketplaces
45%
of 2024 sales were through Mirakl-powered marketplaces
80%
growth in GMV since joining Mirakl Connect
Why Rokka & Rolla decided to expand their marketplace presence
With years of fashion-industry experience, Rokka & Rolla saw an opportunity to spin off their own brand thanks to the accessibility of eCommerce. Getting traction on their own eCommerce website required significant time and resources, leading them to expand their sales channels by exploring marketplaces as a more cost-effective strategy.
Key challenges for Rokka & Rolla:
Brand visibility: As an emerging brand, Rokka & Rolla’s main challenge was to gain visibility in the very competitive apparel market. They quickly recognized the need to find new channels to reach a broader audience and increase their brand’s visibility.
Crowded generalist marketplaces: The brand's business relied heavily on major platforms like Amazon. While offering access to a large customer base, these marketplaces were overly competitive and did not align well with the company’s products category and positioning. It also became increasingly costly to sell on those channels due to rising fees and yearly charge increases.
Multichannel management: As Rokka & Rolla found curated and better aligned marketplaces, they drove significant revenue growth, but also faced operational challenges. The process heavily relied on manual operations for each platform, making it difficult to create a streamlined workflow across channels.
All major platforms have their own system, which is challenging to handle manually and separately. They each require frequent updates, making it hard to manage them all at once. Whenever there is a new requirement, we have to realign all our products across the whole platform, which can be a complex and time-consuming process.
Why Rokka & Rolla chose Mirakl Connect to power its multichannel selling strategy
To address these challenges, Rokka & Rolla turned to Mirakl Connect to help them find and partner with curated marketplaces aligned with their brand and target audience.
Additionally, Rokka & Rolla needed a technology solution to automate their onboarding process and management of those channels. The objective was to ensure seamless integration and accelerate the time to market of their constantly evolving catalog.
Rokka & Rolla’s marketplace solution goals:
Access high-quality marketplaces. Rokka & Rolla wasn’t reaching its full potential while selling on generalist platforms. By leveraging Mirakl Connect, Rokka & Rolla can now easily connect with industry-leading platforms that better align with their brand's identity and improve brand recognition.
Efficiently manage catalogs. Through Mirakl Connect, Rokka & Rolla can maintain high-quality product data and manage their listings seamlessly, ensuring consistency and accuracy across all platforms.
Leverage pre-integrated connectors with existing platform. Mirakl Connect allows Rokka & Rolla to seamlessly and effortlessly manage and update all their sales channels through a pre-integrated connector with their Shopify platform — no heavy development required.
Mirakl helps us onboard marketplaces efficiently and scale our operations in a structured, centralized way, which has been instrumental in expanding our business.
Key benefits & results
With Mirakl Connect, Rokka & Rolla achieved more sales, reach and streamlined processes.
✓ Boosting online sales
Rokka & Rolla has seen an 80% increase in gross merchandise value since joining Mirakl Connect, which represents 45% of their total sales. This performance highlights the success of their multichannel strategy in driving growth.
✓ Increased reach on curated platforms
Using Mirakl Connect’s extensive network, Rokka & Rolla has effectively onboarded marketplaces aligned with their industry and target audience. It also enabled them to connect with platforms they previously hadn't considered or thought accessible.
✓ Streamlined processes
Rokka & Rolla successfully expanded to new sales channels quickly and efficiently, without any additional costs typically associated with scaling.
Mirakl Connect is very simple to use, we can connect with major retailers much quicker and more efficiently. It streamlines our workflow and significantly accelerates our growth: we experienced an 80% increase in GMV since we joined two years ago.
Rokka & Rolla's multichannel journey
Rokka & Rolla significantly boosted their brand visibility and operational efficiency with Mirakl Connect, achieving an impressive 80% growth in GMV. By seamlessly integrating curated marketplaces aligned with their brand, they now drive 45% of total sales through these channels, highlighting the power of a technology-driven marketplace strategy.
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