Case Study

How Ana Luisa went from D2C to multichannel with a marketplace strategy

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Ana Luisa, a sustainable and stylish direct-to-consumer jewelry brand, wanted to accelerate its growth while maintaining its commitment to high-quality pieces, sustainable practices and affordable prices.

While successful, Ana Luisa’s growth was limited by its heavy reliance on a single D2C channel, resulting in costly and restrictive customer-acquisition efforts.

With Mirakl Connect, Ana Luisa transformed its D2C business to a multichannel model in order to reach new customers, diversify revenue streams and scale sustainably — all while preserving its brand integrity.

Learn: 

  • How Ana Luisa accelerated time-to-market and rapidly launched across multiple channels.

  • The strategies Ana Luisa used to ensure consistent, high-quality brand experiences while successfully onboarding seven leading marketplaces.

  • How Ana Luisa leveraged the marketplace model as a strategic testing ground before investing in physical retail expansion.

Download the case study to discover how Ana Luisa unlocked scalable, sustainable expansion by leveraging a marketplace strategy powered by Mirakl.

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