How belle & bloom expanded globally with Mirakl Connect
Introduction
Founded in Sydney in 2016, belle & bloom is a women's accessible luxury fashion brand. They sell their products worldwide through their own eCommerce website and their retail partners’ online platforms and physical stores.
10+
North American marketplaces live through Mirakl Connect since 2021
2,500+
SKUs onboarded annually
50%
increase in year-round daily orders
300%
order growth during peak period
Why belle & bloom decided to develop their multichannel selling strategy
belle & bloom, already operating across multiple sales channels, identified the North American market as an opportunity to reach a wider audience. Understanding the challenges of entering a competitive landscape, the brand turned to marketplaces to leverage their customer base and minimize risks and costs.
Key challenges for belle & bloom:
Access to major North American retailers - belle & bloom’s main challenge was to grow their international presence and visibility, while taking advantage of seasonal differences to maintain consistent, year-round sales across their product catalog.
Connect with an audience aligned to the brand’s identity - Being an accessible luxury brand, belle & bloom is targeting a specific audience that traditional platforms fail to reach.
Managing operations across platforms - Before joining Mirakl Connect, belle & bloom managed each marketplace they operated on independently. This fragmented, time-consuming approach created significant operational inefficiencies, making it difficult to ensure consistency and scale across platforms.
Mirakl Connect has proven critical for targeting the North American market. This strategic development has enabled us to manage seasonal variations by increasing sales in the United States during Australia's slower times, and vice versa. It has significantly transformed our business.
Why belle & bloom chose Mirakl Connect to accelerate its international expansion
belle & bloom needed a technology solution that would allow them to seamlessly launch their products in international markets, while ensuring operational efficiency.
belle & bloom’s marketplace solution goals:
Access curated marketplaces - belle & bloom was first approached by a major Canadian retailer launching its Mirakl-powered marketplace. Being successful on this new channel, the brand decided to leverage Mirakl Connect to expand to other high-qualified marketplaces across the globe and unlock new growth opportunities.
Seamlessly manage multichannel growth - With Mirakl Connect, belle & bloom was able to manage all platforms seamlessly through a single, unified connection. This centralized approach allowed the brand to scale their multichannel strategy.
Operational efficiency - Joining Mirakl Connect enabled belle & bloom to streamline their product onboarding process, accelerating the launch of new collections and facilitating their expansion into new sales channels. This enhanced efficiency allowed them to innovate and stay agile in a highly competitive market.
Mirakl doesn’t just help us connect to new marketplaces, it also makes our brand visible to those searching for new brands. It’s an incredible tool that’s helped us accelerate growth. For instance, retailers like Macy's have proactively reached out to us through Mirakl Connect, when we might not have been on their radar otherwise.
Key results
With Mirakl Connect, belle & bloom drove more reach, sales and operational agility.
Accelerated international expansion goals - By leveraging Mirakl Connect, the brand successfully onboarded more than 10 North American marketplaces in 4 years. This strategic expansion provided access to customer bases aligned with the brand across high-quality platforms, without the complexity of managing separate integrations for each marketplace.
Increased sales and revenue - Mirakl Connect significantly boosted belle & bloom’s sales during peak seasons, driving a remarkable 300% growth in orders compared to previous non-peak periods. Additionally, the brand created a complementary sales cycle with year-round revenue by leveraging the seasonal differences between the Northern and Southern Hemispheres. Overall, belle & bloom generated a remarkable 50% increase in year-round daily orders.
Product catalog expansion - belle & bloom seamlessly onboarded over 2,500 SKUs across multiple marketplaces, without the technical challenges typically associated with multichannel selling. By simplifying product catalog integration, Mirakl Connect empowers belle & bloom to focus on scaling their business.
Mirakl Connect has been instrumental in expanding our reach and simplifying our onboarding process across multiple marketplaces. The team's personalized support and introductions to new platforms have helped us accelerate our growth globally.
belle & bloom’s multichannel journey
belle & bloom successfully expanded their international presence with Mirakl Connect, onboarding major North American marketplaces and reaching audiences that align with the brand’s identity. Additionally, centralizing their sales channel management allowed belle & bloom to significantly reduce their time to market on new marketplaces.
