As the leading sports retailer in the Nordics, Stadium successfully launched its online marketplace to 4.6 million members. This growth created a new opportunity to monetize high-intent shopper traffic. Their challenge was to build a sophisticated retail media program that could empower sellers and create a new, high-margin revenue stream without compromising the customer journey.

Partnering with Mirakl, Stadium built a scalable, AI-powered solution focused on a data-led, marketplace-first strategy. This approach provided powerful, self-service tools for sellers and brands, driving immediate adoption and proving the platform's value.

Download the case study to discover:

• The data-led, marketplace-first strategy that drove a 70% adoption rate among its top sellers.

• How Stadium delivered consistent value to partners, achieving an advertiser retention rate of over 90%.

• How to leverage an AI-powered ad service to enhance product discovery and protect the customer experience.

• The strategic approach to seller onboarding and campaign management that accelerated the program's launch and monetization.