As Portugal's largest electronics retailer, Worten's marketplace has over 3,000 sellers. Their established first-party (1P) retail media strategy couldn't tap the full monetization potential of their third-party (3P) sellers.

To solve this problem, Worten partnered with Mirakl to integrate a retail media solution built for marketplace sellers, driving immediate adoption and exponential revenue growth.

Download the case study to learn:

• Why monetizing 3P sellers was a critical, untapped revenue gap for Worten.

• How Worten used a "waterfall" system to fill ad inventory without disrupting 1P campaigns.

• The key platform features that drove 130% seller adoption, including seamless onboarding and financial operations.

• The framework used to accelerate monetization by 267% and achieve a 10x revenue lift.