Case Study

How Jumia unlocked new revenue streams with Mirakl Ads

A clean, professional image featuring the Mirakl logo. To the right is a brochure showcasing a case study about how Mirakl helped Jumia unlock new revenue streams for its sellers.

Operating across nine countries with 70,000+ sellers, Africa's largest eCommerce platform, Jumia, faced immense complexity in its retail media operations. To accelerate profitability and better serve its diverse seller base, Jumia needed a solution that could cut through this complexity and deliver immediate results.

Partnering with Mirakl, Jumia launched a new, full-funnel retail media program in record time. With an ultra-fast, six-week launch, Jumia unlocked the AI-powered automation needed to drive measurable gains in ad revenue and seller sales almost instantly.

Download the case study to discover:

  • The strategies Jumia used to launch a sophisticated, localized retail media solution across nine countries in just two months.

  • How AI-powered automation delivered a significant lift in ad revenue and an average 9:1 ROAS.

  • The keys to driving rapid adoption and boosting engagement for a diverse base of over 70,000 sellers.

Download the case study now to see how Mirakl Ads can help you unlock new revenue streams and scale retail media faster.

All Resources

image

Unlock eCommerce Growth with Retail Media

How Rakuten France surged ad responses by 83% with Mirakl Ads

Rakuten France drives retail media growth with enhanced ad efficiency