Case Study

How Jumia unlocked new revenue streams with Mirakl Ads

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Operating across nine countries with 70,000+ sellers, Africa's largest eCommerce platform, Jumia, faced immense complexity in its retail media operations. To accelerate profitability and better serve its diverse seller base, Jumia needed a solution that could cut through this complexity and deliver immediate results.

Partnering with Mirakl, Jumia launched a new, full-funnel retail media program in record time. With an ultra-fast, six-week launch, Jumia unlocked the AI-powered automation needed to drive measurable gains in ad revenue and seller sales almost instantly.

Download the case study to discover:

  • The strategies Jumia used to launch a sophisticated, localized retail media solution across nine countries in just two months.

  • How AI-powered automation delivered a significant lift in ad revenue and an average 9:1 ROAS.

  • The keys to driving rapid adoption and boosting engagement for a diverse base of over 70,000 sellers.

Download the case study now to see how Mirakl Ads can help you unlock new revenue streams and scale retail media faster.

All Resources

The Mirakl logo next to a cover image of the Mirakl and Stadium case study, "How Stadium Pioneered Sports Retail Media in the Nordics."

How Stadium pioneered sports retail media in the Nordics

Alt Text: A graphic featuring the dark blue "MIRAKL" logo (a shield-like icon above the word "MIRAKL") on the left. On the right is a dark blue cover of an asset titled "AI-Powered Retail Media: How It Works and Why It Wins," with the "MIRAKL ADS" logo and a small play icon in the top right corner.

AI-powered retail media: How it works and why it wins

A marketing graphic showcasing a Mirakl and Worten case study. On the left is the Mirakl logo. On the right, a document cover reads, "How Worten accelerated seller adoption by 130% and monetization by 267% with Mirakl Ads."

How Worten accelerated seller adoption by 130% and monetization by 267% with Mirakl Ads