Since 1989, The Sak has built a reputation as a trusted women's handbag and accessories brand.

When COVID-19 disrupted traditional retail, The Sak faced a pivotal moment: As a historically brick-and-mortar-only brand, they needed to rapidly expand their digital presence while maintaining brand integrity across new channels.

At the 2025 Mirakl Summit NYC, Omni Talk Retail co-hosts Chris Walton and Anne Mezzenga talked to Max Tepper, Senior Brand Manager at The Sak, about how they transformed their go-to-market strategy from a single-channel approach to a marketplace ecosystem — one that drives growth without cannibalizing existing sales.

Watch this on-demand interview to learn:

• How The Sak identified the right marketplace partners for their customer base.

• How they expanded their marketplace strategy without cannibalizing existing sales.

• How Mirakl's unified platform enabled simultaneous growth across multiple marketplaces.

• Tips to scale your marketplace business successfully.