Mirakl product update Q3 ‘25: Smarter delivery management and streamlined operations
In Q3 2025 the product team was focused on what retailers and brands need most: reliable delivery promises, smoother day‑to‑day work and simpler ways to scale.
The updates delivered, and outlined below, help reduce manual effort, improve on‑time delivery and strengthen control across Mirakl-powered marketplace and dropship platforms, while laying the groundwork for AI to handle more routine tasks for you.
Updates for retailers: Speed up workflows and deliver with confidence
From delivery accuracy to returns and promotions, these updates are designed to remove everyday friction, so your teams can move faster, keep promises, and scale with control.
More accurate shipping estimates with Delivery Manager
Delivery Manager now help improve the entire fulfillment journey, before and after checkout. Before checkout, the new predictive estimated delivery date uses AI and historical performance to forecast delivery dates, choose from three strategies to match your goal, such as minimizing late deliveries or optimizing the delivery window for conversion. After a shipment is on its way, we display live carrier ETAs in the tracking timeline. This keeps expectations current and enables proactive notifications by email or SMS.
We’ve also added analytics to monitor prediction accuracy and delivery performance by seller, carrier, zone and method.
Lastly, first‑party order tracking is now supported via API. Together, these updates reduce “Where is my order?” contacts, lift conversion, and improve customer satisfaction.
A modern, faster operator and seller experience
We refreshed the operator dashboard and seller overlay to reduce clicks and context‑switching, so teams can get to the right tools when they need them.
API-first user and shop administration
Managing seller users across systems can be time‑consuming and error‑prone as you scale. To help, we made it so you can now programmatically create/link users, manage roles and bulk update access, keeping your data in sync and accurate, without a ton of manual work.
Returns: cleaner queues, faster triage
Return queues get messy and hard to prioritize. New features like the "Closed" and "Cancelled" statuses, tracking-number search, comprehensive Excel exports (including reasons and tracking) and multi-store filtering empower teams to concentrate on active cases, streamline warehouse coordination and accelerate processing times.
Enhanced catalog correction workflow for sellers
We’ve made catalog management faster and more reliable with:
New smart filters that surface products that need attention (including AI-processed items).
Consolidated error reporting that provides one source of truth for all validation issues with export capability.
Protected corrections that ensure manual seller fixes won't be overwritten by future imports.
Image attribute extraction now available for Catalog Transformer
Missing attributes slow listing speed, reduce product page quality and hurt discoverability.
Catalog Transformer's AI technology can now extract missing product details such as color, material; pattern or style from images to help you provide more information to customers — without requiring extra time or effort from your team.
Catalog transformer helps improve catalog completeness while improving listing speed, quality and discoverability; freeing teams to work on higher-value tasks, when they’d otherwise be occupied by tedious data entry.
Enhanced promotional campaigns
Our seller-led promotions now allow sellers to create flexible reduced unit price promotions across multiple offers with optional promo codes for mix-and-match deals, while retailers on their hand can quickly launch discount campaigns with strikethrough pricing via our operator-led promotions. The price is automatically locked during events, and auto-clean afterwards, supporting everything from B2B bundles to peak season execution like Black Friday.
Payout
Flexible customer payment support
Shoppers expect the same loyalty points, gift cards and other operator-funded methods they use in stores to work online.
Mirakl Payout now lets you deliver this modern checkout experience with seamless payout reconciliation.
Seller-funded reserves
Sellers can set and manage reserves to cover refunds and chargebacks, reducing operator exposure, improving platform health and sharing risk more fairly across the marketplace.
Updates for brands: Smarter advertising and streamlined multichannel management
These enhancements help brands maximize their reach and optimize performance across all sales channels. From intelligent advertising extensions to streamlined catalog management, these tools make it easier to scale your multichannel strategy while maintaining control and visibility.
Google Shopping campaigns for retail media
To avoid inventory saturation in key categories or during peak seasons, Mirakl Ads (in partnership with Symbyosis) can automatically extend under‑delivering, on‑site campaigns to Google Shopping. This helps maximize revenue and bring shoppers back to your site with a performant off‑site solution.
Suggested bid for retail media
It can be very challenging for brands launching their first campaigns to determine the most appropriate bids.
Which bid is too low and won't generate visibility? Which bid is too high and risks making the campaign unprofitable?
Mirakl Ads now provides a CPC range to help better manage campaigns, along with the most optimized median CPC. This makes advertisers more autonomous and delivers better campaign results.
Smart catalog management in Mirakl Connect
Mirakl Connect now helps brands surface attribute and validation errors in their catalogs with detailed product views that allow for real-time fixes.
AI helps further optimize listings by analyzing product images and using that information to automatically populate missing attributes, improving discoverability and performance across all channels.
A refreshed Mirakl Connect UI
A redesigned interface with intuitive navigation helps brands move between channel tasks quickly, find what they need more easily and run multichannel operations with confidence, all with a fresh new look.
Catalog management in Mirakl Connect
Managing products across different sales channels means constantly switching between different catalogs.
With Mirakl Connect, brands can streamline multichannel operations with:
Easy switching between catalogs, across channels.
Visibility into product statuses at a glance.
Targeted adjustments per channel.
A single hub for all setting configurations.
Amazon marketplace integration
Amazon is now fully integrated as a channel option in Mirakl Connect, enabling brands to reach Amazon shoppers while managing everything within their existing Connect workflow.
These updates give retailers and brands the control, flexibility and speed needed to grow their business and keep evolving with market changes. From smarter delivery predictions that boost customer confidence to AI-powered catalog enhancements that save hours of manual work, each feature is designed to help you scale more efficiently while delivering better experiences.
Curious to see how our products can help your business? Connect with your Mirakl team today.
