The next evolution of Mirakl Delivery Manager
For years, eCommerce competed on raw speed. Today, reliability wins.
Shoppers want delivery dates they can plan around, and they reward the brands that keep their promises. The biggest names in retail are already recalibrating promises using real performance data so customers see accurate, realistic “arrives by” dates.
At Mirakl, we believe every retailer, no matter how many sellers, carriers or fulfillment models they manage, deserves the ability to deliver a best‑in‑class shipping experience without hiring an army of data scientists or stitching together costly, complex integrations.
Delivery shouldn’t require a separate tech stack, a dozen vendor contracts or months of custom work to meet relatively simple customer expectations of a reliable promise and clear updates.
That’s why Mirakl Delivery Manager (MDM) is built natively into the Mirakl platform: it uses real performance data, scales with each retailer’s seller ecosystem and transforms delivery from a pain point into a growth engine — without adding integration overhead or operational drag.
Why accurate delivery estimates matter more than ever
As agentic commerce emerges, trusted delivery estimates become a primary signal.
Product feeds and shopping agents increasingly favor listings with credible, consistent estimated delivery dates (EDD). If promises are vague, or often wrong, customers complain, reputation suffers and your products risk being deprioritized by AI-driven discovery.
We launched MDM last year to give operators clearer visibility and stronger control over delivery performance.
Today, we’re supercharging it with new capabilities that make reliable delivery promises simple to achieve, at marketplace scale.
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What’s new in Mirakl Delivery Manager
1. AI-Powered EDD
Move beyond vague "5–7 business days" estimates. MDM's proprietary algorithm learns from real seller and carrier performance to predict accurate "arrives by" or "delivery between" dates for every order. Choose from 3 strategic approaches to align predictions with your business objectives, while each seller's EDD automatically adapts to their individual performance history. Display these precise delivery dates at product detail pages (PDP) and checkout to lift conversion and set expectations you can confidently keep.
2. Live carrier ETA after shipment
Once an order ships, MDM surfaces the carrier’s expected delivery date and keeps it current from warehouse to doorstep. Use these updates to trigger proactive notifications and reduce “Where is my order?” contacts.
3. Delivery promise analytics in Mirakl Insights
New KPIs make predictions transparent. Track where AI is applied, compare predicted vs. configured dates and monitor performance by seller, carrier, zone and method to continuously improve accuracy.
4. Unified tracking for 1P and 3P via API
MDM now supports order tracking for both marketplace (3P) and retailer-owned (1P) inventory via API. Consistent tracking for every order, regardless of origin. Simpler operations for teams and a seamless experience for shoppers
These additions build on MDM’s native capabilities of curated tracking milestones at order level, data‑driven delivery time recommendations for sellers, tracking‑ID validation to prevent invalid entries, and automated status updates, without complex third‑party integrations.
Proof that reliable delivery estimates drives results
We put our upgraded MDM in the hands of marketplace operators as a part of our beta program and saw impressive results, including:
2.3x increase in on‑time deliveries with predictive EDD
50% reduction in late deliveries
97% shipment traceability when valid tracking is provided
Faster operations: automated status updates accelerating seller payouts by up to 2.5x
When asked how it felt to give their customers — and team — the MDM experience, Showroomprivé, a French eCommerce company that specializes in online flash sales, said “delivery manager transformed our operations.” In fact, when applied, MDM provided Showroomprivé with 90% on-time deliveries, decreasing late deliveries by 5% and giving “clear visibility into next-day capability.
SalonCentric, a leading wholesale distributor of salon-professional beauty products in the United States, said MDM helped them limit delivery date overestimates and provide a better customer experience.
“We quickly identified 75 of ~400 sellers overestimating delivery times,” they said. “Customers now see how fast our sellers ship through the estimated date on the PDP, and we’re starting to track the positive impact on conversion.”
How Mirakl Delivery Manager helps marketplace and dropship operators, now
Today’s shoppers can buy from anywhere: in-store, direct-to-consumer sites, marketplaces, social media and even connected TV. Winning share of wallet isn’t just about meeting your customer where they are, but being able to deliver when they need it as well.
Become a destination, instead of another distraction, by leveraging MDM to:
Meet rising expectations with accurate, transparent promises.
Prepare for agentic commerce, where reliable EDDs become a core ranking signal.
Reduce operational overhead with automation and clear seller guidance.
Convert more shoppers by showing dependable “arrives by” dates at checkout.
Preserve marketplace flexibility and seller autonomy — natively in Mirakl.
In an age of endless choice, brands are remembered for keeping their promises. Mirakl Delivery Manager helps you deliver each time, with certainty, clarity and a customer‑first experience.
Contact our team today to learn how Mirakl Delivery Manager can help you exceed customer expectations.
