Mirakl Announces 111% GMV Growth in First Half of 2020

Maya Pattison - July 16, 2020

Even in the uncertain times that 2020 has brought so far, at Mirakl, we always try to find time to celebrate. We are so proud to share a major mid-year milestone: in just the first half of 2020, Mirakl-powered Marketplaces achieved 111% GMV growth and over $1.2 billion GMV generated. This remarkable performance puts us on track to far surpass our 2019 annual growth and customer-generated GMV, even as the COVID-19 pandemic tempered the global economy.

These numbers show something that we’ve understood for a long time: platforms provide more agility, flexibility, and scalability than traditional business models. And now, the platform revolution is truly gaining speed. During 2020 we’ve brought 25 new customers on board, including numerous Fortune 500 firms and marquee global brands like Avnet, Campadre Scandinavia, Galeria Inno, Leroy Merlin South Africa, Musgrave, and Verishop. In addition, we’ve seen 18 new B2B and B2C platforms launched since the start of the year, including with Carrefour France, Changi Airport, Food Service Exchange, La Poste, Tetra Pak, H&M Home, and Maykers, among others.

For the first time, Mirakl launched a marketplace of our own in 2020:, the first and only COVID-focused marketplace providing critical protective and sanitation supplies. In just two months, StopCOVID19 has delivered over 66 million masks, hand sanitizer and other protective gear to more than 4,000 healthcare facilities and nearly 22,000 enterprises.

That’s not all. In the first half of the year, we also:

  • Enhanced Mirakl's platform functionality and ease of use, and maintained a high-performing and reliable platform even as the number of orders processed outpaced 2019 Black Friday volume – proving the stability and scalability of the Mirakl platform even under unprecedented demand

  • Grew the Mirakl Connect global marketplace ecosystem to include 50+ new Mirakl-powered Marketplace operators and nearly 1,300 global businesses, helping sellers, partners and marketplace providers to accelerate growth and engage new business partners

  • Launched the new Mirakl Marketplace Connector for Salesforce Commerce Cloud, which makes it even easier for organizations using the Salesforce B2C commerce platform to launch and grow a marketplace business quickly, and created a new Developer Certification exam for individuals with demonstrated expertise in implementing Mirakl-powered Marketplaces

  • Earned prestigious global recognition as a Technology Pioneer by the World Economic Forum for our work empowering B2B and B2C organizations to disrupt traditional industries and thrive in the digital age by platforming their businesses, and was named one of Built in Boston’s 2020 Best Places to Work with special recognition as Best Midsize Company and Best Paying Company

To support this accelerating growth, we’ve also been growing our team, with our recruiters hard at work filling roles in our locations across the globe. We’ve already expanded our global team with nearly 100 new hires in 2020, adding top-notch talent to support our fast-expanding Latin American business, opening a new office in Bordeaux, and bringing on seasoned executives from SAP, Salesforce, and Commerce Hub. (And by the way, we still have dozens of roles to fill throughout the year, across functions and locations.)

Above all, we’re proud to continue supporting our Platform Pioneers in their mission to transform their businesses, now and into the future. Mirakl’s co-founder and CEO Philippe Corrot put it best:

Maya Pattison,
VP, Corporate Marketing at Mirakl