Carrefour Launches Its Food & Beverage Marketplace to Meet the New Expectations of Its Ecommerce Customers in France

carrefour marketplace

Paris, June 22, 2020 – Carrefour, in line with its digital transformation plan, is one step closer to its ambitions of becoming the e-grocery leader with the launch of its food & beverage marketplace. Available on the Carrefour.fr website, this marketplace will feature +100 retailers and up to +100k products that will complement its daily product offering by the end of 2020. Thanks to this online marketplace, Carrefour allows easy access to a complementary offer, while enabling vendor partners to display their catalogue on its site.

Uniting partners on Carrefour marketplace

Developed in partnership with Mirakl, the world-leading marketplace provider, Carrefour marketplace provides a truly compelling  and innovative e-grocery shopping experience.

In early June, Carrefour launched their marketplace on its French site, which aims to boost sales on the Carrefour.fr website by offering complementary products that correspond to trends observed amongst its eCommerce customers, such as organic, natural, healthy, gourmet foods, local / regional items, international goods, gluten-free and salt-free products. The product categories include: grocery items, beverages (wine, beer, spirits, soft drinks), hygiene/ beauty care, pet supplies, and child care items. 

This marketplace allows Carrefour.fr customers to find their everyday products, as well as discover new items or more ‘gourmet’ goods, sold by vendor partners.

Carefully selected for the quality of their products and services, vendor partners are able to share their expertise, allowing customers to discover their brands and range of goods. The multitude of products on a single website saves consumers a large  amount of time and their orders can  be delivered directly to their doors throughout France.

Becoming tomorrow’s eCommerce leader in food retail

During these difficult times for retailers, Carrefour offers vendors a prime spot on its food marketplace, providing greater visibility and higher traffic for Carrefour.fr  

“To meet consumer expectations, the entire Carrefour ecosystem has been adapted  over the past two years to promote buying locally  and ensure digital solutions that will simplify daily life for all French consumers. With this food & beverage marketplace, which is the first to provide such an ambitious offer, our goal is to become the leading eCommerce site for our clients. This marks a new stage in the transformation of our omnichannel solutions,” explains Elodie Perthuisot, Executive Director of eCommerce and Marketing for Carrefour France.

Carrefour has shown its capacity to quickly innovate and make essential changes during this period of crisis. Applying the marketplace model to the food sector is an innovation at a time when consumers are using novel services to meet their new needs and face current challenges. Mirakl is delighted to join forces with Carrefour, lending its technology and expertise to this project that will transform an entire industry, ” added Philippe Corrot, founder and CEO of Mirakl.

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About Carrefour France

Carrefour has over 5,600 stores in France operating in four formats (hypermarket, supermarket, convenience and cash & carry).  For sixty years, Carrefour has been a partner in the daily lives of millions of customers, offering a wide range of products and services at the lowest prices.  To keep pace with new consumer modes and make shopping easier for its customers, Carrefour has developed a number of multichannel solutions (e-commerce, Drive, Click and Collect, express delivery and mobile applications). Carrefour employs 110,000 people and welcomes more than three million customers every day throughout France. Carrefour is committed to a more sustainable and responsible form of trade through its daily initiatives. The Group’s global approach to CSR is based on three pillars: combating all forms of waste, protecting biodiversity and supporting its partners.  

For more information, visit: www.carrefour.com (press area) or follow us on Twitter: @CarrefourFrance, @GroupeCarrefour.

About Mirakl

Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens, Toyota Material Handling USA, Inc. and Walmart Mexico. For more information: www.mirakl.com

Media Contacts:

Mirakl

Dickel Sooriah
Vice President of Marketing EMEA
dickel.sooriah@mirakl.com
+33 01 72 31 62 00

Carrefour

Tél. : +33 01 58 47 88 80

Email : presse_france@carrefour.com