How Usinestreet doubled their ad investment to drive +70% GMV growth on Maisons du Monde
About Usinestreet
Founded in 2009 by design enthusiasts, Usinestreet is a digital-native furniture retailer on a mission to democratize designer furniture.
Operating a 100% online model and cutting out intermediaries, they offer "factory prices" on high-demand categories like sofas, bedding and living room furniture.
Their agile, competitive pricing strategy has made them a standout player in the Home & Living space, and a natural fit for premium marketplaces like Maisons du Monde.
2x
ad spend increase
+70%
growth in ads-generated revenue
€1.2M
in ad-driven GMV
100%
self-service campaign management achieved
The challenge: Gaining visibility in a crowded Home & Living category
Usinestreet had the right products at the right prices — but in the highly saturated Home & Living category, even their most competitive offerings risked getting lost in a sea of thousands of references. This was especially true when selling on a marketplace like Maisons du Monde.
They needed a way to break through the noise and put their products directly in front of high-intent shoppers.
Their aggressive "factory price" positioning left little room for inefficient marketing spend. Therefore, any advertising solution had to deliver strong, measurable ROI to protect their margins.
Finally, as a digital-native brand, Usinestreet needed a tool that matched their DNA: a fully online, agile platform that would eventually give them complete autonomy over their campaigns.
Their three core objectives:
Bypass category noise and reach ready-to-buy customers
Scale revenue significantly while maintaining profitability
Gain full control over their retail media strategy
"We knew our products could compete on quality and price, but in a marketplace with thousands of furniture listings, visibility was our biggest challenge. We needed a way to stand out without sacrificing the margins that define our business model."
The solution: Leveraging Mirakl Ads from guided onboarding to full autonomy
In early 2024, Usinestreet adopted Mirakl Ads Sponsored Products to boost their visibility on Maisons du Monde.
Their journey illustrates the ideal adoption curve for sellers working with Mirakl's Sales House:
Phase 1: Sales House outreach
Maisons du Monde partnered with Mirakl's Sales House — a team of retail media experts dedicated to driving seller adoption and maximizing retailer media revenue. This team proactively reached out to Usinestreet, presenting the opportunity and demonstrating the high potential of retail media investment.
Phase 2: Managed service
Mirakl's experts initially set up and optimized campaigns on Usinestreet's behalf. This "Managed Service" approach allowed them to onboard smoothly and generate immediate results without needing in-house retail media expertise from day one.
Phase 3: Self-service transition
"Hyper-satisfied" with both the platform and their early performance, Usinestreet transitioned to full campaign control. Thanks to Mirakl Ads' intuitive interface and AI-powered automation — which delivers highly relevant, personalized product targeting — results remained strong. Today, Usinestreet manages all bids and strategies autonomously.
Why Mirakl Ads worked for Usinestreet:
AI-powered relevance: Smart product selection ensures ads reach shoppers most likely to convert, maximizing every euro spent
True self-service simplicity: An intuitive platform that transforms sellers into confident advertisers, with no retail media expertise required
Expert-led onboarding: The Sales House provided strategic guidance to accelerate time-to-value before handing over the reins
Seamless scalability: A platform built for growth, enabling Usinestreet to double their investment with confidence
"What impressed us most was how quickly we could see results. Mirakl's team got us up and running, showed us the ropes, and when we were ready to take over, the platform made it easy. The AI does the heavy lifting so we can just set our goals and watch it perform."
The results: Scaling success and doubling down on investment
The transition to self-service gave Usinestreet the confidence to aggressively scale their retail media investment.
By doubling their ad spend between 2024 and 2025, they achieved breakthrough revenue growth while maintaining profitable returns.
Key Performance Metrics (2024 vs. 2025):
Metric | 2024 | 2025 | Change |
Ad Spend | €30,000 | €60,000 | 2x increase |
Ad-Generated GMV | €703,000 | €1.2M | +70% growth |
Campaign Management | Managed Service | Full Self-Service | 100% autonomy |
This success story demonstrates the power of Mirakl Ads' seller adoption journey: from Sales House outreach, to managed service onboarding, to confident self-service scaling — all powered by AI that delivers relevance and results.
"Doubling our ad investment was a significant decision, but the performance we'd seen gave us full confidence. The ROI speaks for itself: 70% growth in ad-driven revenue while staying profitable. Mirakl Ads has become a core part of our marketplace strategy."
Usinestreet's journey highlights a best practice for marketplace sellers considering retail media: start with expert guidance, then graduate to autonomy.
Mirakl's Sales House model removes the friction of getting started by letting sellers generate results immediately, while building the knowledge and confidence to eventually take full control.
For digital-native brands like Usinestreet, this pathway delivers the best of both worlds: fast time-to-value and long-term independence.
To learn how Mirakl Ads can help your brand improve visibility and drive real growth on marketplaces like Maisons du Monde, Contact us today.
