URBN Executive Symposium
From Anthropology to Urban Outfitters: How URBN is balancing marketplace synergy with brand identity
As competition intensifies, margins shrink, and consumers demand more, retailers must reinvent the way they sell online. The key lies in leveraging the benefits of the online marketplace model while staying true to their distinct brand DNA.
With its marketplace, URBN is mastering the art of managing unique brands like Anthropologie, Free People and Urban Outfitters under one unified team, while still maintaining the individuality and strategic nuances of each brand's assortment.
Hear from URBN’s Marketplace Program Manager Maria Wodicka, and Mirakl’s Customer Success Director, Megan Galvin, as they discuess the core business and technical strategies driving URBN’s marketplace success.
Maria Wodicka
Marketplace Program Manager at URBN
Megan Galvin
Director of Customer Success, Mirakl
With hundreds of active sellers across multiple categories we are able to give our customers different types of assortment to choose from across multiple categories and different brands, both big and small, including vintage resellers. Mirakl allows us to be flexible and agile, and grow in a way that is really true to our brands
