Case Study: Leroy Merlin Brazil
About Leroy Merlin Brazil
Adeo is the third largest home retailer worldwide and a world-leading home improvement retailer. Leroy Merlin, a subsidiary of Adeo with nearly 760 do-it-yourself stores across 12 countries, is committed to helping residents and homeowners find the perfect solutions for their home improvement projects.
In Brazil, Leroy Merlin is a highly renowned brand and a leader in the DIY sector.
444 million customers worldwide; 100,000 employees
Over 22 billion USD in annual revenue
43 stores in Brazil, and the go-to retailer in the DIY sector
Leroy Merlin's Mirakl-powered Marketplace results:
Launched in fewer than five months, being the first online marketplace for home improvement in Brazil to extend its assortment in an omni-channel context
50 active sellers on the platform 1 month after the launch
Over 30,000 products added in only a few months
