Best Buy Canada Creates a Platform for Growth With a Marketplace
How Best Buy Canada achieved 7X marketplace growth in just three years with a Mirakl-powered marketplace
With an annual revenue of $4.5 billion, Best Buy Canada is the undisputed consumer technology retailer in Canada. In 2016, Best Buy Canada fundamentally shifted how they do business by launching a Mirakl-powered marketplace. In the first three years following the launch, the marketplace achieved 7X growth, without cannibalizing sales from the first-party business. Through the marketplace initiative, Best Buy Canada also improved the speed of adding new products to the market by 360X and saw 2.5X higher brand awareness than its closest competitors. Download the case study now to find out how launching a marketplace with Mirakl resulted in massive growth for Best Buy Canada. Key Insights From the Case Study Include:
Why Best Buy Canada chose to launch a marketplace & partner with Mirakl
How Best Buy Canada improved product time to market by 360X
How the marketplace increases brand awareness, SEO-driven revenue, and more
How Best Buy Canada optimizes their assortment across first-party and third-party inventory for the best outcomes for customers & the business
