Seven trends shaping the future of B2B eCommerce
From digital transformation to platform disruption: What every B2B business leader needs to know
The B2B sales landscape is undergoing a dramatic shift. According to Gartner, 80% of all B2B sales will happen through digital channels by the end of 2025 — a massive leap from just 13% in 2019.
This disruption offers distributors, manufacturers, and wholesalers a strategic opportunity to capture more buyer spending, build loyalty and gain a lasting competitive edge through adaptation.
This guide explores the seven most important trends influencing the next phase of B2B eCommerce, with insights from B2B growth leaders who are navigating this transformation firsthand.
Download the guide to learn:
How to build a modern growth strategy by becoming a one-stop shop, expanding your product assortment and adapting to platform disruption.
Why today’s B2B buyers prioritize a seamless, omnichannel experience over price and how your business can deliver it.
How to successfully launch and scale a marketplace by building strong seller relationships and curating for product quality.
Firsthand insights and examples from B2B growth leaders at companies including Cencora, SalonCentric and Conrad Electronic Group.
