Case Study

How Toyota Material Handling transformed aftermarket sales through digital innovation

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Toyota Material Handling, a leader in material handling products with more than 230 locations across North America, revolutionized their parts sales strategy by embracing digital transformation.

Toyota Material Handling faced challenges with fragmented and manual sales processes that couldn't keep up with modern buyer expectations. Through a Mirakl-powered platform, they successfully brought their dealer network online, improving the customer experience and expanding their market reach.

Discover:

  • Why Toyota Material Handling chose Mirakl.

  • How they achieved a 220% increase in online parts sales year-over-year.

  • How they onboarded more than 60 dealers, providing full coverage across the United States and Canada.

Learn how Toyota Material Handling created a unified buying experience while strengthening its dealer network by downloading the case study.

All Resources

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