eBook

The Ultimate Guide to Online Marketplaces

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A Foundational Guidebook to Understanding the Marketplace Model

If you take a look at the most successful eCommerce companies in recent years, you’ll see one thing in common: They utilize a marketplace model. Drawn by the convenience, value, and selection marketplaces offer, business buyers and retail consumers alike are turning to marketplaces to buy what they need anytime, anywhere.

So the idea of adopting the marketplace model sounds enticing, but where do you start? Our Ultimate Guide to Online Marketplaces includes 11 best practices and serves as a foundation for everything you need to know before taking your first steps.

What's in the report:

  • The Basics – An overview of the marketplace model and important definitions

  • Different Assortment Strategies – Marketplace, dropship or hybrid

  • Problems Solved – How adopting the marketplace model solves the most prominent eCommerce pain points

  • Key Considerations – What to consider when selecting a marketplace platform

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"Ensuring we had a scalable model that really minimized our investment in incremental costs for both Bloomingdale's and Macy's is what led us to our partnership with Mirakl, which we think is best-in-class."

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Jeff Gennette
Chairman & CEO, Macy's Inc.

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How to turn marketplaces and dropship into a profit engine with Bain and Cheney Brothers

A man and a woman are seated on a stage, facing each other in conversation. The man on the right, in a dark suit, holds a microphone and gestures with his hands. The woman on the left is wearing a shiny black jacket and a long, red and white striped skirt. A small table with two bottles of water sits between them. A large screen behind them shows a close-up of the man's face and a graphic with the name Olivier Bron, his title, and the Bloomingdale's logo.

How Bloomingdale’s is scaling a curated, customer‑first marketplace with Mirakl

A panoramic shot of a large conference stage with a wide screen. Two male speakers are on stage; one in a light-colored jacket stands on the left, and another in a dark suit stands on the right, gesturing toward each other. The screen behind them is split into three sections. The center section shows a man in a blue shirt standing at a podium. The left and right sections show white diagrams on a dark background. The Mirakl logo is visible on the far left and right of the stage. A large audience is seated in the foreground, facing the stage.

BCG on how specialty marketplaces are reshaping eCommerce