As one of the leading home improvement retailers in the U.S., Lowe's is leading the charge in transforming the customer experience through its marketplace and omnichannel strategy. With the recent launch of their Mirakl-powered marketplace, Lowe's is revolutionizing how customers shop for home improvement — seamlessly blending their brick-and-mortar expertise with cutting-edge digital innovation to deliver their ambitious “Total Home Strategy.”

At the 2025 Mirakl Summit NYC, Omni Talk Retail co-hosts Chris Walton and Anne Mezzenga spoke with Lowe’s SVP, Digital Joe Cano about how they are leveraging marketplace technology to meet customers wherever they are in their home improvement journey — all while maintaining the trusted experience customers expect from the Lowe's brand.

Watch this on-demand interview to discover:

• How Lowe's total home strategy drives marketplace expansion to offer customers everything they're searching for.

• Their seamless integration between brick-and-mortar stores and marketplace operations — creating an invisible experience whether products come from first-party or third-party sellers.

• The strategic convergence of retail media and marketplace to give sellers self-service tools and data-driven insights.

• How AI technology like Milo is transforming customer search and discovery both online and in physical stores.