Video

How retailers are powering the agentic commerce era with Mirakl

A male presenter in a white sweater and dark pants stands on a stage, speaking into a microphone. Two large screens behind him display the text "Accelerate with Predictive Estimated Delivery Date." The left screen also shows a product page for a jacket on an e-commerce website. A woman in a pink jacket stands to the left of the stage, and several people are seated in the audience.

At the 2025 Mirakl Summit in New York City, Mirakl Chief Data and AI Officer Anne‑Claire Baschet and Chief Technology Officer Nagi Letaifa shared a clear message: 2025 is the year AI becomes everyone’s business. 

AI now informs daily decisions across discovery, retail media, catalog operations and fulfillment — and it’s ushering in context‑aware agents that can act on behalf of users and operators without prompting.

During this year’s product update, Baschet and Letaifa outlined Mirakl’s path to agentic commerce, with AI embedded in every workflow, a unified data backbone for context‑aware agents and practical capabilities delivering results today. Mirakl is building the infrastructure that moves AI from assistance to agency and leads the next era of commerce.

Watch this on‑demand presentation to learn:

  • How intent‑aware, multimodal AI is redefining discovery and personalization, with deep, structured product content as the differentiator.

  • How AI agents powered by LLMs are moving beyond assistants to read context and complete tasks for shoppers, reducing friction from product pages through checkout.

  • How Mirakl has integrated AI into retail media and catalog tools to improve performance end to end, lower seller ad costs, speed seller onboarding, and enrich product data from images and PDFs.

  • How price integrity and delivery promises are improved with AI, allowing the prevention of mispricing at the source and providing more precise dates that lift conversions and customer satisfaction.

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A panel of four men sits on a stage. From left to right, a man with glasses and a beard in a dark suit, a man in a striped white shirt and jeans holding a microphone, a man in a textured blue jacket, and a man in a light blue suit holding a microphone. All are smiling and engaged in conversation. The background screen displays their names and titles, including Chris Walton, Adam Bohbot, Yan Tseytlin, and Josh Janos. Company logos for OmniTalk, Ana Luisa, Henry Schein, and Macy's are also visible.

How marketplaces and retail media break the eCommerce flywheel

A man in a navy suit jacket and glasses stands on a stage with a microphone. He is gesturing with his hands. Behind him, a large screen displays the Mirakl logo and the word "Accelerate" on the right. The left side of the screen is a collage of company logos including Best Buy, Kohls, Lowes, Macys, Rakuten, Nordstrom, Saks, Carrefour, and others. The audience is visible in the foreground, with their backs to the camera.

Accelerating to a new era of eCommerce: Mirakl’s CEO talks marketplace, ads and agentic commerce

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