Video

How marketplaces and retail media break the eCommerce flywheel

A panel of four men sits on a stage. From left to right, a man with glasses and a beard in a dark suit, a man in a striped white shirt and jeans holding a microphone, a man in a textured blue jacket, and a man in a light blue suit holding a microphone. All are smiling and engaged in conversation. The background screen displays their names and titles, including Chris Walton, Adam Bohbot, Yan Tseytlin, and Josh Janos. Company logos for OmniTalk, Ana Luisa, Henry Schein, and Macy's are also visible.

At the 2025 Mirakl Summit in New York City, Omni Talk’s Chris Walton hosted a discussion on igniting growth by pairing marketplaces with retail media. Joining him were Macy’s VP of Marketplace Josh Janos, Henry Schein’s Executive Director Yan Tseytlin, and Ana Luisa’s Co-Founder Adam Bohbot.

The panel shows how expanded assortment creates more ad inventory, how retail media accelerates discovery and conversion, and how brands and operators build a durable growth loop.

Watch this on‑demand panel to learn:

  • Why marketplaces and retail media create a 1+1=3 growth flywheel, with broader assortment fueling ad inventory and ads improving discovery and conversion.

  • How operators scale faster by expanding core and adjacent categories, optimizing owned, dropship and marketplace, and diversifying inventory amid tariff uncertainty.

  • What it takes to win: from nailing content, attribution and pricing to activating sponsored products, on‑site display and closed‑loop campaigns that extend to social.

  • How brands and B2B distributors gain incrementality, from new customers and D2C lift to unifying subsidiaries on one platform while maintaining pricing control.

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A man in a navy suit jacket and glasses stands on a stage with a microphone. He is gesturing with his hands. Behind him, a large screen displays the Mirakl logo and the word "Accelerate" on the right. The left side of the screen is a collage of company logos including Best Buy, Kohls, Lowes, Macys, Rakuten, Nordstrom, Saks, Carrefour, and others. The audience is visible in the foreground, with their backs to the camera.

Accelerating to a new era of eCommerce: Mirakl’s CEO talks marketplace, ads and agentic commerce

A male presenter in a white sweater and dark pants stands on a stage, speaking into a microphone. Two large screens behind him display the text "Accelerate with Predictive Estimated Delivery Date." The left screen also shows a product page for a jacket on an e-commerce website. A woman in a pink jacket stands to the left of the stage, and several people are seated in the audience.

How retailers are powering the agentic commerce era with Mirakl

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