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How Bloomingdale’s is scaling a curated, customer‑first marketplace with Mirakl

A man and a woman are seated on a stage, facing each other in conversation. The man on the right, in a dark suit, holds a microphone and gestures with his hands. The woman on the left is wearing a shiny black jacket and a long, red and white striped skirt. A small table with two bottles of water sits between them. A large screen behind them shows a close-up of the man's face and a graphic with the name Olivier Bron, his title, and the Bloomingdale's logo.

At the 2025 Mirakl Summit in New York City, Bloomingdale’s CEO Olivier Bron joined Mirakl’s Chief Customer Officer Sophie Marchessou for a lock note conversation on digital growth.

Bron described a digital‑first strategy with marketplace as the accelerator. Digital is a core pillar with strong momentum, and marketplace growth expands choice while protecting the brand.

The approach runs on three models: e‑concession for luxury brands that want full control, complementary assortment to extend long‑tail SKUs and test demand and incubation of emerging brands. Clear guardrails keep the experience curated and seamless.

Watch this on‑demand interview to learn:

  • How a digital‑first roadmap can leverage marketplace as an accelerator, not a silo, to deliver growth while protecting your brand.

  • How a curated approach keeps the experience on‑brand and seamless, with clear partner guardrails and integrated category management across 1P and 3P.

  • How to expand choice with control using eConcession for luxury, long‑tail testing and brand incubation.

  • How monetization and omnichannel serve the customer first, from in‑store returns to relevant retail media for both 1P and 3P.

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A wide shot of a stage at a conference, featuring three male speakers seated in chairs. The man on the left, wearing a dark jacket, is gesturing with his hands while speaking. The man in the center is wearing a blue jacket, and the man on the right is in a grey long-sleeved shirt. Behind them, a large screen displays the Mirakl Accelerate logo in the center. On either side of the screen, there are headshots and names of "Russell Scott" and "Aaron Cheris" on the left, and "Rick Watson" and "Russell Scott" on the right. The audience is visible in the foreground, with several people holding up phones to take pictures.

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A panoramic shot of a large conference stage with a wide screen. Two male speakers are on stage; one in a light-colored jacket stands on the left, and another in a dark suit stands on the right, gesturing toward each other. The screen behind them is split into three sections. The center section shows a man in a blue shirt standing at a podium. The left and right sections show white diagrams on a dark background. The Mirakl logo is visible on the far left and right of the stage. A large audience is seated in the foreground, facing the stage.

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Two women are seated in chairs on a stage, facing each other in conversation. The woman on the left, wearing a long, pleated, bright green dress, is smiling and holding a microphone. The woman on the right, in a red striped skirt and a shiny black jacket, is gesturing with her hand while speaking.

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