Vertbaudet accelerates its growth with Mirakl Platform, Mirakl Ads and Mirakl Payout
Paris, March 6, 2025 — Vertbaudet, European digital leader in children's fashion, and Mirakl, leader in eCommerce software solutions, announced a strategic partnership to support Vertbaudet's development ambitions.
With eCommerce accounting for over 85% of sales — and a fast-growing presence in Germany, Spain, Portugal, Belgium and the UK — Vertbaudet was keen to work with a partner capable of both strengthening its digital model and supporting its continued international expansion.
As a result, Mirakl is now deploying its suite of solutions for Vertbaudet including Mirakl Platform for marketplace and Mirakl Payout for sellers integration and payments. In a second phase, Vertbaudet will deploy Mirakl Ads for retail media.
“As Europe's leading pure-player in the world of children's products, our growth depends on increasing our digital presence and activity, both on our marketplace and on our 10 international sites,” Vertbaudet CEO Mathieu Hamelle said. “Mirakl has proven to be an experienced partner, capable of supporting us on such a large scale.”
The Mirakl suite of solutions offers Vertbaudet a unique capacity for growth. Thanks to a unified and intuitive interface, the retailer can manage all its marketplace and retail media operations from a single point of entry. Artificial intelligence, integrated into the solutions, optimizes both internal and sellers’ operations while processing key data to inform strategic decisions.
“This partnership perfectly illustrates our mission: to provide retailers with the technological tools to succeed in their digital transformation and accelerate their growth,” Mirakl Chief Customer Officer Sophie Marchessou said. “By relying on Mirakl, Vertbaudet is taking full advantage of the virtuous circle of platform models, fueled by our cutting-edge technology, creating more sustainable value for its customers and partners.”
With Mirakl Platform, Vertbaudet can expand its offering via the integration of third-party sellers, without bearing the inventory risk or the associated logistics costs. This flexibility enables the retailer to quickly adapt its catalog to consumer needs. Consumers benefit from a wider choice of products, all validated according to Vertbaudet's quality and service standards.
Mirakl Payout simplifies the management of payment flows to sellers from a single interface and facilitates KYC. The solution secures transactions, enabling sellers to concentrate on their business development. Additionally, Mirakl Payout supports multi-currency payments, accelerating the expansion of the Vertbaudet marketplace in its European markets.
Finally, with Mirakl Ads, Vertbaudet will monetize its eCommerce audience by transforming its website into an advertising channel for sellers. Mirakl's retail media solution will be integrated into the marketplace in the course of 2025, and will be totally turnkey for sellers, who will be able to become advertisers in just a few clicks. They will create and manage their advertising campaigns to increase their visibility with buyers, generating a new source of revenue for Vertbaudet. Artificial intelligence will play a key role in optimizing and automating campaigns, as well as personalizing the customer experience. Indeed, the Mirakl Ads algorithm is configured to take into account and promote the relevance of personalized advertising content.
About Vertbaudet
Founded in 1963, Vertbaudet is today Europe's leading pure-player in children's fashion, with 10 websites, 130 million visits and over 20 million products sold each year. Thanks to its expertise and creativity, Vertbaudet has developed an exclusive offer that meets all the needs of children (aged 0 to 12) and young parents: fashion, home, nursery, toys and maternity. Vertbaudet has 3 million active customers in Europe, with products available in France, Germany, Austria, Spain, Portugal, Belgium, Luxembourg, Switzerland, the United Kingdom and the Netherlands. In France, Vertbaudet is also present in 75 exclusive stores. Vertbaudet employs over 1,000 people in France and generates over 85% of its sales through digital channels.
For more information www.vertbaudet.fr
About Mirakl
Mirakl is the global leader of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, and boost profits through retail media.
Mirakl is trusted by 450+ industry-leading businesses worldwide including Macy’s, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar.
For more information: www.mirakl.com
Press contact
For Mirakl
Louise Melis - Associate Corporate Communications Manager
louise.melis@mirakl.com ; +33 7 72 50 29 50
For Vertbaudet
Agence Shan - Cécile SOUBELET
cecile.soubelet@shan.fr - +33 6 12 94 05 66