Mirakl wins award at NRF Europe with its AI-powered Catalog Transformer
We're thrilled to announce that Mirakl Catalog Transformer has been recognized with the prestigious “Expansion of Marketplaces” Award at NRF’s Retail Big Show Europe 2025.
The award ceremony took place on September 16 in Paris, bringing together retail's most innovative leaders and cutting-edge technologies.
This recognition validates our commitment to transforming the commerce landscape through purpose-built AI solutions that solve real business challenges.
Gratitude to the NRF community
We extend our heartfelt gratitude to the NRF awards committee and the entire retail community that participated in the event.
This award belongs not only to our exceptional AI engineering and product teams who made Catalog Transformer possible, but also to our customers who trusted us to solve their most pressing challenges.
The recognition from such a prestigious industry body reinforces our belief that the future of commerce lies in intelligent, AI-native solutions that empower retailers and sellers alike.
Catalog Transformer: Revolutionizing seller onboarding
For too long, sellers expanding to new marketplaces have faced a familiar nightmare: weeks of manual catalog mapping, attribute transformation and endless error correction. Traditional onboarding processes are plagued by categorization errors, missing data and frustrated sellers who often abandon the process entirely.
At Mirakl, we have always been committed to solving this pain, and have started long ago with solutions like Mirakl Catalog Manager and Mirakl Catalog Platform, which have leveraged sophisticated and AI-based algorithms all along.
But today, Catalog Transformer takes us even further.
Our breakthrough AI innovation processes products in just three seconds and brings seller onboarding time under 24 hours. But speed is just the beginning.
Catalog Transformer revolutionizes product data quality across the entire marketplace ecosystem:
50% fewer categorization errors through AI that analyzes full product catalogs, not just categories.
98% required attribute completion rate by extracting data even from unstructured text.
40% increase in product validity rates, driving better conversions through higher-quality listings.
The results speak for themselves. As Matthieu Denime, VP Sales & New Business at Rakuten France, shared,"The AI-powered Catalog Transformer enabled a record time-to-market on six new channels in just a few days. Relying on AI to automate a very manual task such as catalog creation is invaluable for us, as we improve data quality while saving time and money."
Beyond a tool: The foundation of agentic commerce
Catalog Transformer isn't just another AI tool — it's a cornerstone of Mirakl Nexus, our revolutionary Agentic Commerce Brain that positions retailers at the forefront of the AI-driven commerce transformation.
While others offer basic mapping solutions, we've built over 30 commerce-specific AI models and 10 proprietary GenAI models tailored specifically for eCommerce.
We transform products to any format in under five seconds per item, creating the standardized, agent-ready infrastructure that the future of commerce demands.
As more digital commerce transactions involve AI agents, Mirakl Catalog Transformer and Mirakl Nexus ensure retailers don't just adapt to agentic commerce — they help define it.
Just the beginning: Multimodal innovation ahead
This award recognizes our current achievements, but we're just getting started. Our upcoming multimodal capabilities will revolutionize product discovery even further.
Picture this: a seller uploads a photo of a red cocktail dress with sparkly details, but provides no product information.
By the end of 2025, Catalog Transformer will analyze that image and automatically extract "evening party dress, sequin material" — turning photos into rich, structured product data that AI agents can understand and act upon.
We're also launching AI-powered image format transformation that removes cluttered backgrounds and creates clean, marketplace-ready product shots automatically, all optimized for each platform's specific requirements.
Building the future of commerce
This NRF recognition validates what we've long believed: the future of commerce requires purpose-built AI infrastructure, not makeshift workarounds.
As we continue developing and expanding our AI capabilities, we're not just adapting to the agentic commerce revolution — we're leading it.
The award is a milestone, but our real reward comes from seeing retailers and sellers succeed in an increasingly complex digital landscape.
With Catalog Transformer as the foundation, we're building a future where AI truly understands and transforms how retailers, sellers and buyers connect globally.
The best is yet to come.
Want to learn more about how Catalog Transformer can revolutionize your marketplace operations? Discover Mirakl Nexus and explore the future of agentic commerce.
