New IDC research explores why 40% of executives consider product data most critical to business success.

Product catalogs and supplier networks are constantly growing in size and complexity. For most organizations, managing and delivering product information at scale has become a critical challenge. 

Key takeaways from the report:

• Discover why 40% of executives identify poor data synchronization and integration as key barriers to staying competitive in today's digital landscape.

• Learn how inefficient product data management directly impacts lost revenue — lack of automation being the second biggest revenue drain after only IT system failures.

• Discover how product catalog platforms complement PIM systems by turning a resource-intensive task into a competitive advantage.

Download the complete IDC report to discover how leading organizations are turning product data excellence into a powerful competitive advantage.