News

Worten chooses Mirakl Ads to launch its marketplace advertising strategy

- July 14, 2025
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  • New self-service advertising platform now available to all Worten marketplace sellers;

  • Strategic partnership delivers a more robust and efficient advertising solution, enhancing the experience for both sellers and consumers on Portugal's leading marketplace;

  • Powered by intelligent auction technology that prioritizes ad relevance and campaign performance.

Worten announces the launch of its new retail media platform, in partnership with Mirakl, the leading provider of eCommerce software solutions. Mirakl Ads enables Worten marketplace sellers to enhance product visibility at every stage of the customer journey, driving increased sales.

Through Mirakl Ads, sellers can now use sponsored product formats to highlight their items at key touchpoints across Worten's website and app—from category pages and search results to product pages.

The auction-based system prioritizes ad relevance and campaign performance, delivering a more personalized shopping experience with ads tailored to consumer interests and behavior. The cost-per-click (CPC) model provides advertisers greater control by charging only for actual clicks, ensuring efficient, results-focused investment.

This launch strengthens Worten's digital ecosystem value proposition by providing marketplace partners with an effective tool to promote and grow their business.

“Mirakl was the right choice for multiple reasons. With 180 million annual sessions and over 3,000 sellers on Worten Portugal’s website, monetizing our digital real estate was essential for profitability. Beyond retailer benefits, retail media helps empower sellers who struggle to generate initial sales. After implementing Mirakl Ads, we observed a 40 percentage point increase in sellers’ ability to generate sales. The solution creates a win-win-win scenario: sellers gain visibility to boost their sales, Worten enhances its profitability through retail media, and customers enjoy a more relevant shopping experience” says Marta Sousa, Digital Business Director at Worten.

The platform is now available to active Worten marketplace sellers and will expand with new features and formats in the coming months. This development reinforces Worten's commitment to technological innovation and creating an increasingly comprehensive, convenient, and competitive marketplace for both buyers and sellers.

About Mirakl

Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.

Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.

Mirakl Ads is trusted by Maisons du Monde, Mathis Home, Rakuten France, Shop Premium Outlets, Secret Sales, Stadium, Vertbaudet, and 30+ industry-leading businesses worldwide. For more information: www.mirakl.com

Press contacts

Lift Consulting for Worten

Mirakl

Louise Mélis | louise.melis@mirakl.com | +33(0)7 72 50 29 50