Superdrug Launches First High Street Health and Beauty Retailer Marketplace
300 brands have signed up to the new platform since the announcement of its launch in March this year
Marketplace aims to promote diversity within the industry, doubling the number of products offers available on Superdrug.com and removing listing barriers for market innovators
Superdrug chooses to partner with Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform, to power marketplace
21 November, 2022 - Leading UK health and beauty retailer, Superdrug, today announced that it has signed 300 brands to the Superdrug Marketplace, which officially launches today. The platform sees brands, from premium beauty and wellness such as UpCircle Beauty to Vibrate, hydration drinks, partner with Superdrug to offer their products through the service for the first time.
The platform has been seamlessly integrated on Superdrug.com, providing customers with a smooth journey for purchasing products from both established brands and exciting new sellers. Third-party marketplace products will sit alongside Superdrug products on Superdrug.com and will be identifiable with a marketplace logo and banner.
The Superdrug Marketplace will bring an entire new range of undiscovered, innovative, affordable products to UK consumers for the first time, with a focus on growing trends including homegrown, female-founded, sustainable and inclusive new brands. Brands launching on the new Marketplace include cruelty-free ethical skincare range Up Circle, UK brand Nature Spell, Women’s razor brand FFS Beauty and Beauty Lovers favourite, Jecca Blac.
Marketing and eCommerce Director Matt Walburn, who led the development of the Marketplace at Superdrug, commented: “Marketplace is the exciting next step in our digital transformation programme. Our intention is twofold; to promote diversity by supporting entrepreneurs and small businesses within the industry and to dramatically increase our range on Superdrug.com; broadening and strengthening our accessible beauty and health offering to our customers.”
The Marketplace platform was developed with Mirakl, the industry’s first and most advanced enterprise marketplace, and partnered with KPS to implement the Mirakl Marketplace into Superdrug’s existing SAP commerce ecommerce platform. The team was challenged with delivering the project in a very short timeframe to ensure go-live was achieved ahead of peak trading.
Sophie Marchessou, Executive Vice President Customer Success B2C, Mirakl, says, “Our technology has supported Superdrug to already onboard an impressive 300+ carefully selected partner brands to their marketplace in time for its launch. This initial growth will drive a wider, highly curated product offering, enabling Superdrug to efficiently respond to, and go beyond their customers’ needs.”
Branwell Moffat, Director of CX Consulting at KPS said "This has a been a great project to be involved with and I'm excited to see the positive impact that this has for Superdrug and their customers. It's been a fantastic partnership between the Superdrug, Mirakl and KPS teams who have delivered a high-quality marketplace implementation in a very short space of time. I can honestly say that it has been a pleasure working with the team at A.S. Watson and Superdrug and I'm looking forward to what we can do together in the future."
About Superdrug
Superdrug offers the best in trending beauty brands, everyday personal care and essential health products. With over 830 stores across the UK and Ireland, Superdrug brings the best in accessible beauty and health to the high street and online.
Superdrug shoppers can locate their nearest store by visiting the store finder on superdrug.com.
For further information please contact the Superdrug press office at Mind+Matter on 01273712000 or email superdrug-mindplusmatter@ashfieldhealth.com.
About A.S. Watson Group:
Established in Hong Kong in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer operating over 16,100 stores under 12 retail brands in 27 markets, with over 140,000 employees worldwide. For the fiscal year 2020, A.S. Watson Group recorded revenue of US$20.6 billion. Every year, we are serving over 5.9 billion shoppers via our O+O (Offline plus Online) platforms, providing tech-enabled retail experience to customers offline and online.
A.S. Watson Group is also a member or the world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has four core businesses ‐ ports and related services, retail, infrastructure and telecommunications in over 50 countries.
Please visit www.aswatson.com for more information.
About Mirakl:
Mirakl offers the industry’s first and most advanced enterprise marketplace SaaS platform. With Mirakl, organisations across B2B and B2C industries can launch marketplaces faster, grow bigger, and operate with confidence as they exceed rising customer expectations. Platforms are the new competitive advantage in eCommerce, and the world’s most trusted brands choose Mirakl for its comprehensive solution of technology, expertise, and the Mirakl Connect ecosystem to unlock the power of the platform business model for them.
For more information: www.mirakl.com.
About KPS:
KPS are Leaders in delivering digital solutions for the connected customer experience With over two decades of experience deliver exceptional customer experiences, we’re known for implementing best-of-breed, agile technology using rapid methodology that increases conversion, customer loyalty and revenue per client. We’ve built premium digital marketing, CRM, commerce and single view of customer solutions for household names in the B2B, retail and pharmaceutical sectors.
At the forefront of modern architecture, we’re experts in headless and cloud-based commerce implementations. We develop first-class customer experience, build innovative omni-channel solutions and offer consultancy to propel digital growth and set you apart from the competition.
KPS UK: https://kps.com/uk/en.html
KPS UK LinkedIn: https://www.linkedin.com/company/kpsuk