Mirakl Reached $218M ARR (+23%) and Launched Agentic Commerce Platform (Mirakl Nexus)
Profitability achieved throughout 2025 at group level;
$218M Annual Recurring Revenues (ARR), 23% yoy growth;
~$15bn in marketplace and dropship Gross Merchandise Value (GMV), 31% yoy growth;
Successful launch of Mirakl Connect generating ~$12M in ARR in less than one year;
+258% ad spend on Mirakl Ads.
Boston / Paris, February 26th 2026 - Mirakl, the Operating System for Intelligent Commerce, today announced strong 2025 results marked by consistent growth and full-year profitability at group level. Annual Recurring Revenues (ARR) increased by 23% to $218 million in 2025. This growth demonstrates how our platform investments compound over time, delivering accelerating returns for our clients through enhanced revenue growth, reduced operational costs, and AI-driven productivity gains.
"2025 was a landmark year for Mirakl—we achieved profitability while reaching $218 million in ARR. The rapid success of Mirakl Connect, which generated $11.7 million in ARR in under a year, validates our strategy to expand beyond marketplaces and power the entire commerce ecosystem. With 20% of our R&D dedicated to AI, we're defining the future of intelligent commerce. Our mission remains unchanged: to level the playing field, challenge digital monopolies, and build a more open, competitive digital economy that benefits businesses of all sizes," said Adrien Nussenbaum, co-founder and co-CEO, Mirakl.
Agentic Commerce – Pioneering the Next Era of Digital Buying
2025 marked Mirakl's bold entry into agentic commerce, we moved beyond traditional marketplace infrastructure to building the foundational layer that will power AI-driven commerce for the next decade. The launch of Mirakl Nexus, our agentic commerce brain, represents this strategic evolution—positioning Mirakl as the essential neutral infrastructure connecting merchants, shoppers, and AI platforms in an autonomous commerce ecosystem. This breakthrough shifts our role from enabling marketplace transactions to orchestrating the entire agentic commerce value chain, from AI-powered product discovery through autonomous post-sales management.
The development of our Agentic Commerce Brain, Mirakl Nexus, accelerates merchant access to emerging agentic channels. Our strategic partnership with Stripe, announced in December 2025, leverages Stripe's connections to AI platforms including OpenAI while we continue building direct integrations. With our proven 100,000+ curated merchant network, enterprise-grade infrastructure delivering 100% uptime and commerce-specialized AI capabilities refined over 13+ years, Mirakl Nexus is uniquely positioned to make agentic commerce scalable, trusted, and accessible. Mirakl ensures our customers won't just adapt to this shift, they'll lead it.
"Agentic commerce is the most significant transformation in digital buying since the rise of eCommerce itself, and Mirakl is building the critical infrastructure to power it. Just as we pioneered the platform economy over a decade ago, Mirakl Nexus positions us as the intelligence layer connecting traditional commerce to the agentic future. Our partnership with Stripe and continued investments in direct AI platform integrations ensure that merchants in our ecosystem will be the first to benefit as AI agents become the primary interface for commerce. This isn't just about adapting to change—it's about defining the architecture of Agentic Commerce," said Philippe Corrot, co-founder and co-CEO, Mirakl.
AI at the Core: Already Delivering Concrete Value
At Mirakl, AI is not a promise — it is already at work. The Catalog Transformer, our first AI-native product, is a prime example: by leveraging 10+ generative AI models trained on 13 years of proprietary commerce data, it automates catalog enrichment end-to-end — extracting product attributes from images, filling missing fields, and ensuring data quality at scale. What used to take sellers weeks now takes days. Beyond the Catalog Transformer, several AI-powered capabilities are currently in active beta across our platform, generating early and measurable results for our customers. And internally, AI is reshaping how we build: accelerating engineering cycles, reducing operational overhead, and multiplying our teams' output. This is only the beginning — as foundation models advance and agentic workflows become the new standard, Mirakl's AI-first approach ensures our customers are not just keeping pace, they are setting it.
2025 Business Performance of Mirakl’s Suite of Solutions
Mirakl Platform: Strong growth & consistent cost management reinforcing profitability
In 2025, Mirakl has seen 45 global enterprises join its customer base by implementing marketplace, dropship, payments or catalog management solutions powered by Mirakl which solidified Mirakl’s core product profitability. Annual Contract Value (ACV) bookings grew close to 20% year-over-year, reflecting sustained commercial momentum and strong demand across the business.
Mirakl achieved a record $14.6 billion in annual GMV on marketplace and dropship through Mirakl Platform, a 31% year-over-year growth reinforcing its market leading position as an enabler of long-term growth for enterprises. In 2025, over 35 customers surpassed the $100 million GMV threshold. 36 enterprises launched their marketplaces or dropship activities including Bauhaus, Bunzl, JCB, John Lewis & Partners, Limango (Otto Group), Tesco, Ulta Beauty.
Mirakl Ads: Scaling Retail Media at Enterprise Speed
Launched in 2023, Mirakl Ads has rapidly evolved from an emerging solution to a proven enterprise retail media platform. This AI-powered solution enables retailers to monetize their online traffic through advanced, data-driven advertising tools, offering transparency, precision, and unparalleled ROI for brands and sellers.
In 2025, Mirakl Ads accelerated its enterprise momentum by securing 30 new clients while driving $12.7 million in ads spend across the platform (representing a 258% yoy growth)—validating its ability to scale with the largest, most sophisticated retailers globally.
Mirakl Ads now supports close to 50 leading retailers such as Debenhams, Jumia, Lowe's, Maisons du Monde, Rakuten France, Shop Simon, Stadium, and Ulta Beauty among its expanding client base.
Mirakl Connect: successful launch on first year
Since its launch, Mirakl Connect has rapidly evolved into a strategic revenue driver for Mirakl, achieving $11.7 million in ARR while building the world's largest curated network of 100,000+ marketplace sellers and brands. Positioned as the leading global platform for channel management, Mirakl Connect offers brands and sellers a unified, AI-powered hub to drive multichannel growth worldwide.
With close to a thousand paying users leveraging the platform, leading brands such as Balmain, Boggi, Cynthia Rowley, Hela Brands (Ellesse, Nautica), Hill House Home, Lancel, Living Proof and Negative Underwear have achieved remarkable growth with Mirakl Connect.
At the heart of Mirakl Connect's accelerating growth is the AI-powered Catalog Transformer (our first native AI product), which has revolutionized seller onboarding and catalog management. Leveraging 10+ commerce-specialized GenAI models trained on 13+ years of Mirakl's proprietary commerce data, Catalog Transformer automates the traditionally manual, time-consuming catalog enrichment process—extracting product attributes from images, auto-completing missing fields, and ensuring catalog quality at scale.
This breakthrough enables sellers to onboard to new marketplaces in days instead of weeks, while maintaining the data precision required for agentic commerce readiness. With financial services, enhanced reporting capabilities, and continued AI innovations on the roadmap, Mirakl Connect is positioned to become the operating system for modern multichannel commerce.
About Mirakl
Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy.
Today, Mirakl’s operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus).
With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy's, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.
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