Press release

Mirakl Announces Global Reseller Agreement with SAP

October 9, 2018
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SAP will become an official reseller of the Mirakl Marketplace Platform, assisting retailers, manufacturers, and distributors to help realize their marketplace vision

BOSTON – October 9, 2018 – Mirakl, a leading global marketplace solutions provider, today announced that SAP will become an official reseller of the Mirakl Marketplace Platform. Through this partnership, SAP will add Mirakl to its official software and service portfolio, thus offering its customers a robust marketplace platform.

With the simple integration of Mirakl’s pre-built connector to the SAP Commerce Cloud, SAP customers will be able to quickly launch marketplaces, rapidly onboard new sellers, and easily map new products and categories to catalog taxonomies. By reselling the Mirakl Marketplace Platform, SAP will help businesses add marketplace functionalities and discover the tools to succeed in a marketplace-dominated eCommerce landscape.

“As the market leader in commerce solutions, we’re excited to be an official reseller of Mirakl,” said Chris Hauca, Head of Strategy, SAP Enterprise Commerce. “Mirakl provides a best-of-breed marketplace technology to connect with SAP Customer Experience solutions, thereby providing our customers the ability to scale their marketplace offering quickly to help realize new revenue streams.”

Retailers within SAP’s network will now have more opportunities to build and maintain a simple, effective marketplace that works specifically for their business. As retailers continue to become more receptive to marketplaces, businesses that use SAP solutions will be in a prime position to evolve their digital strategies and thrive.

“We’re proud of the confidence SAP has placed in our solution,” said Adrien Nussenbaum, U.S. CEO and co-founder, Mirakl. “With this partnership, the Mirakl Marketplace Platform will assist companies of all sizes, spanning retail, manufacturing, and distribution, in transforming their businesses to compete in today’s competitive market.”

About Mirakl Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service while respecting your Brand DNA. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 150 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, and Walmart Mexico. For more information:

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks are registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. See for additional trademark information and notices.

All other product and service names mentioned are the trademarks of their respective companies.

SAP Forward-Looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Media Contacts:

Adrienne Newcomb/Greg Earl

Ketner Group Communications (for Mirakl)

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