Sound familiar?
Not transaction-ready
Real-time price, availability, and delivery data has to live in a structured product feed that AI can read. Most retailers and brands don't have one ready to plug in.
One LLM, one integration
Each platform runs on its own protocol — ACP, UCP, and more to come. Building and maintaining a separate connection for every one doesn't scale.
Hard to justify, risky to ignore
Transactional AI is still early, and it's tempting to wait until it's proven. But the retailers testing it now will be ready when it scales. The ones who wait won't catch up as fast as they think.





