Mirakl Catalog Platform

Accelerate product onboarding and data quality across every supplier

Bring supplier product information together, automate catalog onboarding and enrich product data at scale — no more manual work or endless emails.

Get started
Graybar
Brütsch Rügger Tools
Living Spaces
The problem

Supplier data bottlenecks consume your team's time, create delays and data issues downstream

Manual data collection

With hundreds of suppliers and millions of SKUs, each sends product data by email, spreadsheet or online form, creating a manual tangle.

Slow onboarding

It often takes 10–15 interactions and 2–5 hours per SKU just to launch a single product, driving up costs and delaying time to market.

Data errors

The average distributor faces 15,000 inaccurate product data issues a year, causing incomplete catalogs, low conversion, high returns and unhappy buyers.

Mirakl Catalog Platform

Automatically collect, validate, and enrich supplier product data

  • Seamless supplier onboarding

    Suppliers autonomously upload catalogs in any format — API, FTP, Excel, XML, CSV or manual entry — mapped to your taxonomy and standards.

  • Your rules, your standards

    Set up business rules and data models to automate transforming and validating supplier information to meet your requirements and quality standards.

  • AI-powered validation and enrichment

    Validate content instantly, request supplier changes and leverage built-in AI to enrich product details for higher quality and accuracy.

  • Faster catalog updates and time to market

    Reduce the time and effort needed to update product details, so you can bring new products and updates to buyers faster across every channel.

Resources
How to Overcome Challenges in Supplier Catalog Onboarding for Wholesalers

How to Overcome Challenges in Supplier Catalog Onboarding for Wholesalers

Read the article
Why eCommerce businesses struggle without automated supplier catalog management and onboarding

Why eCommerce businesses struggle without automated supplier catalog management and onboarding

Read the article
Supplier catalog management vs. PIM: Key differences explained

Supplier catalog management vs. PIM: Key differences explained

Read the article

Catalog management is broken. Here's how AI is fixing it for agentic commerce

Read the article
Graybar

See how Graybar, a wholesale distributor puts product data to work

1 day

The average time it takes to onboard a full catalog, down from several weeks.

30x

Faster product data enrichment with AI, compared to the usual manual process.

1200+

Number of suppliers onboarded in just a few months.

"Speed to market means everything in business. It would take days to add a new SKU as we worked with our suppliers to get all the product information from them in the correct format. Now, all of the requirements are in the platform, ensuring the right data and format when suppliers import their products. As a result, a new product can be live in a single day."

Lisa Schaffer

Manager, Online Merchandising, Graybar

Frequently Asked Questions

A PIM manages your product content internally. It doesn't solve the upstream problem: getting clean data from suppliers in the first place. Automated catalog management sits before your PIM — so supplier data arrives ready to use, not ready to be cleaned.

Less than you might expect. Suppliers submit in their existing format — CSV, Excel, API or native file. A one-time setup maps it to your taxonomy automatically. Most are up and running in days. One Fortune 500 distributor found suppliers were asking for it before they'd even launched.

Most businesses see time savings within the first quarter. For one Fortune 500 distributor, a new SKU went from days to a single day, from launch. Integration typically takes a few months — no in-house development required.

Start with the cost of the status quo. Manual SKU verification takes 2–5 hours per product. Every delayed launch is revenue your catalog isn't generating. When you add up what manual data handling costs in headcount, delays and errors, the investment case becomes clear. Research puts the average at 10–15 supplier interactions per SKU just to go live.

Yes. The platform supports every level of supplier sophistication — from automated API integrations to simple Excel uploads. AI-powered mapping handles proprietary formats without special configuration. The barrier to getting started is lower than any in-house alternative.

Accelerate product onboarding across your supplier network

Get started