Marketplace revenue

Unlock a new revenue stream without the cost of carrying it

Marketplace lets you earn revenue on every sale third-party sellers make on your site — through commissions, fees, and advertising. It's incremental growth with almost no incremental cost, turning your traffic and audience into one of the most profitable channels you operate.

Talk to a marketplace expert See how it works

450+ enterprises trust Mirakl to grow revenue profitably

The problem

Growing revenue shouldn't cost you your margin

Traditional growth eats your margin

Adding products the conventional way means buying inventory, funding warehousing, and absorbing markdowns, every new sale comes with new cost.

Your traffic is worth more than you're capturing

You've invested heavily to bring shoppers to your site. When they leave without buying, that hard-won audience generates nothing.

Scaling means scaling overhead

More SKUs, more suppliers, more operations. The traditional model ties revenue growth directly to rising cost and complexity.

The marketplace revenue model

Earn revenue on every transaction

With marketplace, third-party sellers list and fulfill their own products on your site, and you earn revenue on every transaction.

Commission on every sale
Earn a percentage of each third-party transaction, typically 8–15%, with no inventory or fulfillment cost on your side.
Recurring & value-added fees
Generate predictable income through seller subscriptions and premium services that scale with your ecosystem.
Retail media revenue
Monetize your traffic further with Mirakl Ads, turning sellers into advertisers for an additional high-margin income stream.
Learn about Mirakl Ads
Profitable by design
With sellers absorbing inventory and operations, marketplace delivers 7–9% EBITDA margins, far above traditional retail.

Proven results

See how leading retailers are generating revenue with Mirakl

2,000+

New brands Macy's added in year one with marketplace

1.2M

Marketplace products B&Q added to diy.com

Marketplace sales growth for Best Buy

Frequently Asked Questions

: You set the rates. Mirakl gives you full flexibility to define commission structures by category, seller tier, or product type. Industry benchmarks typically range from 8–15%, but you tailor them to your margin strategy.
: Commissions are just the start. Mirakl supports multiple monetization levers: seller subscription fees, premium listing services, and Mirakl Ads — which turns your seller network into a retail media channel and adds a high-margin income stream on top of transaction revenue.
: Because you take on no inventory or fulfillment cost, marketplace contribution margin is positive from the first sale. Most Mirakl customers see the platform generating meaningful revenue within the first year of launch.
: No, the data consistently shows the opposite. Marketplace expands your total addressable revenue by covering categories and products your first-party assortment can't. Customers who find what they want - whether first-party or third-party - buy more overall.
: Mirakl Ads lets your sellers bid for premium placement across your site, turning your existing traffic into advertising inventory. It's a separate, high-margin revenue line that grows naturally as your seller network scales.

Turn your traffic into a high-margin revenue stream

Talk to a marketplace expert