Your buyers expect a wider range, faster. But stocking more means more capital tied up, more warehouse space, and more risk on slow-moving products. The right approach lets you expand your catalog through trusted suppliers, so you meet demand without ever owning the inventory.
Buyers want more choice, but demand is hard to predict — overstocking ties up capital, understocking loses sales.
66% of buyers will switch brands if expectations aren't met. They want one place to buy, with B2C-like ease.
Online giants and growing digital-native players are raising the bar for product range, digital experience and price.
Onboard trusted suppliers to list and fulfill products on your behalf. Your catalog grows, your stock doesn't.
Different buyers have different expectations. Serve them all, without restructuring your operations or adding capex.
Leverage AI to automate validation and enrichment of supplier product data, so your catalog stays accurate and ready to sell, without a team managing it manually.
Quotes, bulk orders, tiered pricing, account-specific offers. The complexity of offline B2B commerce, handled online so your buyers never need to pick up the phone.
7M+
Product offers added in 5 years — Conrad
1M+
Toyota Material Handling now offers 1M+ genuine forklift parts online
50+
Distribution partners ABB connected to expand their assortment online
"It took us almost 100 years to offer 800,000 Conrad products. It took us 5 years to offer more than 7 million product offers. We couldn't have done this without the marketplace."
No. Suppliers list their products on your platform and fulfill orders directly. You expand your catalog without adding warehouse space or tying up capital in stock.
You set the standards. Only products that meet your criteria go live. What your buyers see always reflects your brand, not just whoever submitted a listing.
It depends on the model you choose. In some models, you remain the seller of record and your buyer receives one invoice from you. In others, the supplier invoices directly. The right setup depends on your commercial relationships and how you want to go to market.
You decide. You can choose to let suppliers set their own prices, or retain pricing control yourself. Either way, AI and automation ensure everything meets your standards before it reaches your buyers.
Faster and more efficient than traditional stocking. The onboarding process is streamlined so suppliers can get their catalog live without lengthy back-and-forth or technical delays.