Research and analyst reports

Reports covering marketplace trends, seller insights, B2B commerce, and the future of eCommerce.

6 publications

2026 Marketplace Seller Report

Joint research from Mirakl and Merkle: 6 in 10 consumers use AI to shop, yet 98% of enterprises haven't seen ROI. The four pillars closing the gap.

Mirakl Named a Leader in The Forrester Wave™

Mirakl received the highest score possible in 21 of 33 criteria in The Forrester Wave™: Marketplace Development Platforms, Q4 2024 — including AI, Retail Media, Seller network and Seller onboarding tools.

B2B Marketplace Series Part II

What it takes to build a successful B2B marketplace: evolving buyer expectations, the shift to digital, and how B2B platforms are winning online.

Building Better B2B Marketplaces

Key trends in B2B marketplaces today, from digital giants to wholesalers and manufacturers all competing to become the platform of choice.

Online Marketplaces Report

Data and analysis on how retailers unlock growth through the platform economy. Enterprise marketplaces grew at 2x the rate of overall ecommerce.

2023 Marketplace Seller Report

How sellers are fueling marketplace and dropship growth: their channel strategies, motivations, and the platform features that attract top performers.