Catalog assortment

Grow your catalog without buying a single unit of inventory

Your customers expect endless choice. Marketplace lets you expand your assortment at unlimited scale by inviting third-party sellers to list their products on your site, so you offer more, sell more, and never tie up capital in stock you don't own.

Talk to a marketplace expertSee how it works
Macy's
B&Q
Ulta Beauty
Best Buy
Galeries Lafayette
Leroy Merlin
The problem

Your shelves have limits. Your customer expectations don't

You're losing sales you can't see

Every time a customer searches for a product you don't carry, they leave, and they buy it from a competitor who does.

Growth shouldn't mean risk

Expanding your range the traditional way means buying inventory upfront, betting on demand, and eating the cost when you guess wrong.

Months to launch a single category

Sourcing, negotiating, and stocking new products takes quarters. By the time you're live, the trend has moved on.

Platform capabilities

Offer everything your customers want, on your terms

A marketplace lets you expand your catalog through third-party sellers, with full control over who sells and what they list.

  • Unlimited assortment, zero inventory

    Add millions of products across new categories while sellers own the stock, the storage, and the fulfillment.

  • Fast, high-quality onboarding

    AI maps, validates, and enriches seller catalogs in days, producing structured, complete listings optimized for search, filters, and agentic commerce.

  • Full curation & control

    Set the quality standards, guardrails, and acceptance rules that decide which sellers join and which products go live.

  • Simplified seller management

    Automated performance monitoring, scorecarding, and exception-based workflows keep your seller network healthy without manual oversight.

Resources
Best Buy launches new marketplace to double product assortment

Best Buy launches new marketplace to double product assortment

Read the article
How AI-powered catalog management accelerates growth for retailers

How AI-powered catalog management accelerates growth for retailers

Read the article
Lowe's partners with Mirakl to launch new online marketplace

Lowe's partners with Mirakl to launch new online marketplace

Read the article
Marketplace 101: What is an Online Marketplace and How Does It Work?

Marketplace 101: What is an Online Marketplace and How Does It Work?

Read the article
Proven results

See how leading retailers grew their catalogs with Mirakl

2,000+

New brands added in year one for Macy's, across 20+ new categories

360x

Faster time to add new products to market for Best Buy Canada

7.8M

Marketplace SKUs available for Best Buy Canada

"We're excited about marketplace from two dimensions. First is the customer experience: broader assortment, great styles, edited selection. Second, with the marketplace, we have additional flexibility to carry assortment that may be more profitable for us. It's a margin driver for us."

Adrian Mitchell

COO & CFO, Macy's Inc.

Frequently Asked Questions

Data from our customer base consistently shows the opposite. Marketplace customers tend to browse and buy more first-party products too — creating a halo effect across your entire catalog. You either earn your margin or a commission, but you never lose the customer to a competitor.

You stay in full control. Configurable acceptance rules, AI-powered product validation, and automated quality scoring ensure every listing meets your standards before it goes live — no matter how fast you scale.

There's no ceiling. Because sellers own the inventory, you can scale from thousands to millions of SKUs without warehouse, capital, or operational constraints.

No — AI enriches and structures every listing with complete attributes, so your expanded catalog stays discoverable across on-site search, filters, and AI shopping agents.

AI-powered onboarding maps, validates, and enriches seller catalogs automatically — so new sellers and thousands of SKUs can go live in days rather than months.

Grow your catalog without the inventory risk

Talk to a marketplace expert