Mirakl Marketplace Platform

Launch, scale, and monetize your marketplace with AI

Grow your product offering fast without holding any inventory. Mirakl's AI-powered Marketplace Platform makes it easy to onboard sellers, manage catalog quality, and run operations at scale. Ensure your products are discoverable wherever buyers search, from on-site to LLMs and shopping agents.

Mirakl Marketplace Platform dashboard
Why Marketplace

Turn assortment depth & breadth into your competitive advantage with AI-powered marketplace technology

Expand your catalog, not your risk

Add third-party sellers to grow your catalog into new categories and fill gaps, without taking responsibility for the sale.

Launch fast, operate at scale

Mirakl Connect gives you instant access to 13k+ vetted sellers. AI handles catalog auto-mapping, data validation, and listing enrichment so small teams can operate marketplaces that generate billions of GMV.

Be found on every channel

Rich, structured product data ensures your assortment is discoverable across on-site search, filters, and the AI shopping agents that are reshaping how customers buy.

What makes Mirakl Marketplace different

Built for enterprise complexity. Powered by AI that evolves with you.

100%

Uptime during Black Friday

$14.6B+

generated GMV in 2025 (+31% YoY)

118

orders per second at peak (+42% YoY)

AI-powered onboarding

Onboard sellers fast and scale without limits.

Forget months-long vendor integrations. We support API, CSV, XML or EDI. Sellers connect in the format they already use. AI handles the rest: auto-mapping and categorizing products into your taxonomy in real-time.

A pre-vetted network of 13K+ sellers

ready to go live, plus direct-invite tools for sourcing your own vendors on your terms

Self-service seller portals

with real-time validation. Vendors fix errors before they reach your team

AI-powered catalog mapping & categorization

aligns seller data to fit your catalog requirements automatically

AI-powered catalog intelligence

Transform raw seller data into publish-ready content, automatically.

AI enriches, validates, translates, and moderates every product listing, delivering catalog content that performs across on-site search, filters, LLM-powered shopping agents, and conversational AI.

AI content enrichment

extracts attributes from images, fills missing data, and rewrites descriptions to your brand standards

Automated moderation & validation

AI detects and blocks harmful content before it goes live. Valid products go live instantly based in your rules.

Automatic catalog translation

sellers upload once in their language, AI translates for every market

Seller management & quality control

Keep full operational control, without the operational burden.

Easily manage hundreds of sellers. Automated quality controls, order routing, and real-time performance monitoring keep your seller network healthy, so your team manages by exception, not by detail.

Scale seller management

effortlessly with automated quality controls, scorecarding, real-time alerts, and automated suspensions

Automated order routing & tracking

splits and routes multi-vendor orders. Order tracking powers AI-powered delivery date predictions

AI-powered incident management

Sentiment analysis prioritizes critical issues, for fast resolution and high customer satisfaction.

Payments & compliance

Automate seller commissions, payouts and compliance, from day one.

AI-powered financial workflows handle the complexity of multi-seller commerce, from flexible commission rules to automated payouts across geographies. Your finance team gets full visibility; your sellers get paid on time.

Flexible commission engine

allows you to configure rates by seller and category, with automated calculations per order

Built-in KYC verification

in as fast as 8 minutes with Mirakl Payout, OFAC screening, and configurable payout schedules

Multi-currency and multi-region support

for seamless international expansion

Unified platform

Run both Marketplace and Dropship from a single platform.

Most platforms force you to choose. With Mirakl, run both models from one platform. Same portal, same catalog, same operational tools. Scale assortment through unowned inventory whichever way fits the vendor relationship.

Single platform instance

eliminates duplicate systems and parallel flows

Flexible vendor relationships

lets you onboard sellers as marketplace, dropship, or both, and switch as you evolve

Unified margin and commission control

configured per model, vendor and category

Retail media

Turn your marketplace traffic into a high-margin revenue stream.

Monetize your marketplace traffic. Mirakl Ads uses AI to surface relevant sponsored products across your full assortment, giving sellers a self-service way to invest in visibility.

AI-native ad relevance

Semantic matching ensures shoppers see products that actually fit their intent, not just keyword matches.

Seller self-service

Automated campaigns turn marketplace sellers into active advertisers with minimal operator effort.

Up to 20% additional revenue beyond commissions,

with unified reporting and direct sales attribution from click to order

Report: Why marketplaces and dropship platforms win in the agentic commerce era

Mirakl analyzed 153 retailers operating marketplace and dropship models — and the data is clear. They grew 4x faster than traditional eCommerce, generating $9.6B in GMV with 34.3% year-over-year growth. Download the 2025 Index to see the strategies, stats, and AI-driven trends reshaping enterprise commerce.

Built for every business model

B2C or B2B, your marketplace works the way your buyers expect, with capabilities built for how they actually shop and buy.

Scale your assortment and grow revenue without inventory risk.

For retail businesses, marketplace is the fastest path to catalog expansion. Expand into new categories, fill stockouts, and turn your site into a destination customers come back to, without buying any extra inventory. Marketplace sellers compete on your platform, driving better pricing and selection while you earn commission-based revenue at 8–15% with 7–9% EBITDA margins.

For retailers

"Having more choices and more products generates more organic traffic and a larger number of customers who visit our site. When they visit they don't just buy third-party products but also first-party products, so it benefits not just the marketplace but the overall core business."

Marc Vincente

Group Digital Director, Kingfisher

Customer stories

Our customers are our best advocates. Discover their rapid, high-impact marketplace successes

Macy's launched a curated marketplace to double its online assortment — adding 2,000+ brands and unlocking profitable growth without inventory risk.

2,000+New brands added in year one
145%Marketplaces sales growth quarter-on-quarter in FY 2023
96%of transactions include a Macy's-owned product
Read case study
Macy's marketplace

Frequently Asked Questions

Data from our customer base consistently shows the opposite. Marketplace customers tend to browse and buy more first-party products too — creating a halo effect across the entire catalog. You either earn your margin (1P sale) or a commission (3P sale), but you never lose the customer to a competitor.

Technically yes, but it typically takes 12–36 months vs. 3–6 with Mirakl, and requires ongoing investment in seller tools, catalog management, payments, and compliance. Mirakl is built on 450+ enterprise launches and continuously improved with feedback from 13,000+ sellers — so your team focuses on strategy, not infrastructure.

Mirakl is designed so small teams can run large marketplaces. AI automates catalog mapping, product validation, and seller quality monitoring — your team manages by exception, not manually. Our customers routinely onboard tens of thousands of SKUs per week with lean teams.

Launching a marketplace is more than an IT project — it's a strategic shift in how your business operates, sources products, and generates revenue. That said, every one of our customers had a full roadmap when they started. Mirakl is API-first with pre-built connectors for SAP, Adobe, Salesforce, Shopify, and VTEX — so the technical lift is minimal. The real question isn't whether your team has bandwidth, it's whether you can afford to wait while competitors scale their assortment without you.

You stay in full control. Configurable acceptance rules, automated quality scoring, SLA monitoring, and auto-suspension keep seller standards high. You choose who sells, what they sell, and at what service level. Our customers include luxury and premium brands that run highly curated marketplaces without compromising their positioning.

Both models let you expand assortment without holding inventory — they're complementary, not competing. With marketplace, third-party sellers are visible to the customer and set their own pricing; you earn a commission. With dropship, you resell products under your own brand with full price control; the vendor fulfills directly. Each model fits different business needs and goals, and Mirakl is the only platform that runs both from a single instance — so you can choose the right model per vendor, per category, or per market.

Yes. Retailers run B2C marketplaces while manufacturers and distributors use the same platform for B2B — with native support for bulk pricing, customer-specific pricing, payment on terms, and quote management.

Most customers go live in 3–6 months. Our implementation methodology, pre-built connectors, and Mirakl Connect seller ecosystem are designed to accelerate time-to-revenue.

Yes — Mirakl Ads is the only retail media solution built natively into a marketplace platform, enabling you to monetize traffic across your full 1P and 3P assortment.

Launch and scale your marketplace with AI

Join 450+ global leaders who are scaling revenue, expanding assortment, and unlocking new business models — all on a single, AI-powered platform.