The risk is not doing dropship

Dropship lets you sell more, stock less and respond to customer demand faster — all without buying a single unit of inventory. Mirakl gives you the platform to launch and scale a dropship programme that keeps you in full control.

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H&M
Moda Operandi
John Lewis & Partners
Lusini
Freemans
The problem

Your customers want more than your shelves can hold

When it's not on your site, it's on a competitor's

Shoppers don't bookmark and return. When your range falls short, they find it elsewhere — and often don't come back.

Every new category is a capital decision

The traditional model makes range expansion slow and expensive. While you're sourcing and stocking, faster competitors are already live with the category.

Unsold stock is a cost you can't recover

The traditional buy-and-hold model means you carry the risk. When a category underperforms, you're left with dead inventory, markdowns, and margin erosion.

The dropship model

With dropship, vendors fulfil orders directly to your customers, and you keep control of everything that matters

  • Expand range without inventory risk

    List and sell products your vendors fulfil directly to your customers. No warehouse space required, and no logistics overhead when trends shift.

  • Your brand, your pricing, your customer

    You set the price, you own the customer data, and you control the experience end to end. Dropship expands your range without ceding any of the customer relationship to a third party.

  • Onboard vendors in days, not months

    Getting new products live shouldn't take months of back-and-forth with suppliers. With Mirakl, most vendors are up and selling within two weeks, so you can respond to trends, fill range gaps and go live fast.

  • Better margins, without markdowns

    With dropship, you only pay for what you sell. No clearance pricing to recover sunk costs, no margin erosion from slow-moving lines.

Resources
How dropship platforms are fueling a golden era for specialty retail

How dropship platforms are fueling a golden era for specialty retail

Read the article
Freemans chooses Mirakl to scale its dropship strategy

Freemans chooses Mirakl to scale its dropship strategy

Read the article
How to achieve the right balance between product assortment and customer experience

How to achieve the right balance between product assortment and customer experience

Read the article
Proven results

See how retailers like you launched dropship with Mirakl

35,000+

New products added by Freedom Furniture without buying a single unit of inventory

+19%

Year-on-year online sales growth at Freedom Furniture after launching dropship

-75%

Onboarding time reduction for Moda Operandi from the previous 5–6 month cycle

"With our new Mirakl-powered dropship platform, we're giving Freedom customers even more ways to express their individuality and sense of style in their home, while also providing our vendor partners the opportunity to grow with Freedom."

Gary Pitchford

Merchandise Director, Freedom

Frequently Asked Questions

With dropship, you sell products that vendors fulfill directly — but you set the price, own the customer relationship and control the experience end to end. In marketplace, third-party sellers set their own prices and transact independently on your platform. Dropship keeps everything under your brand and your terms.

Most vendors are live within 4–14 days using Mirakl. That compares to 60–90 days on competing platforms. You don't need to overhaul your existing systems to begin — most retailers start with a small number of vendors and scale from there.

No — that's the key distinction. You set the quality standards, fulfilment rules and service expectations. The platform enforces them automatically. Vendors who fall below your standards are flagged or suspended without your team needing to review every order manually.

Yes — and that's how most successful dropship programmes begin. Start with a handful of vendors in one category, prove the model works, then expand. The platform is built to scale with you, not against you.

No. Mirakl integrates with your existing eCommerce stack. Vendors connect via API, EDI, or web portal — whatever works for them. You don't need to rebuild to get started.

Launch and scale your dropship programme

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