Unified inventory

Deliver one buying experience across all your acquisitions

When companies grow through acquisitions, customers end up navigating multiple relationships, invoices, and buying processes. Unifying them doesn't require a costly technical overhaul. Connect your subsidiaries behind a single buying journey, so customers see one company and you capture the full value of every acquisition.

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Pain points

What holds acquisition-driven B2B companies back

Fragmented buying journeys

Your customers face different portals, processes, and pricing across each subsidiary. Every acquisition adds another layer of complexity to their experience, leading to lost sales.

Missed cross-sell opportunities

Your subsidiaries share customers but sell in silos. Without a unified view of inventory and orders, cross-sell opportunities stay invisible and revenue stays unrealized.

Integration takes too long

Multiple ERPs, systems and custom integrations drive up IT costs and delay the commercial benefits of every acquisition. Full technical mergers take years. Your customers can't wait.

The approach

One buying experience, without rebuilding your infrastructure

Cross-sell from day one
Common customers can discover and buy across all your entities in one place, unlocking revenue that was always there, just hard to reach.
Full control, full visibility
Each subsidiary runs its own business independently. The parent company always sees the complete picture, no chasing, no consolidating manually.
Lighter integration, faster value
Connect your existing ERPs and systems to a unified layer without replacing them. A fraction of the complexity of a full technical merger.
The right entity, every time
When a customer orders, it reaches the right subsidiary automatically. No coordination emails, no manual routing, no delays.

By the numbers

Real results from companies that unified their commercial operations

220+

Acquisitions unified into one buying experience — Bunzl

Countries served through a single commerce layer — Bunzl

£11.8B

Annual revenues managed through unified B2B commerce — Bunzl

"Our clients currently face significant complexity when ordering B2B products, and we want to simplify that. The OpCos stay in control — they set the prices, they manage the catalog. And we connect all of them, along with suppliers and clients, on one unified platform."

Frank Daamen

Digital Director, Bunzl Retail Industry

Resources

5 steps to unified commerce orchestration for multi-subsidiary organizations

How to build a unified customer journey for B2B buyers

Accelerate multi-subsidiary commerce synergies

Frequently Asked Questions

: No. Each subsidiary keeps its existing systems, if they wish to. The solution sits on top, connecting them through an integration layer without requiring any internal changes.
: Not at all. Each subsidiary sets its own prices and manages its own catalog. What changes is only what the customer sees — a unified experience.
: The buyer receives one consolidated invoice. Behind the scenes, each subsidiary is settled based on what it fulfilled. No manual reconciliation needed on either side.
: Faster than a full technical integration. The timeline depends on the number of subsidiaries and systems involved, but the architecture is designed to onboard entities progressively without re-engineering the foundation.
: Yes, and each one gets easier. Onboarding a new subsidiary still requires integration, but without waiting for ERP or system unification. New entities can get their catalog online and start contributing to the unified experience far faster than through a traditional technical merger. This architectural choice future-proofs future acquisitions by bringing the offering quicker to market.

Sell as one company across all your subsidiaries