Mirakl Catalog Platform

Your suppliers' product data onboarded and sale-ready, faster

Built for multi-brand retailers and wholesalers managing large, complex supplier networks, Mirakl Catalog Platform is the entry point for all your suppliers' product information — before it reaches your PIM, ERP, DAM or other critical systems. With flexible ways to import data, automated validation and AI-powered enrichment — time to market can be measured in hours, not days or weeks.

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Mirakl Catalog Platform dashboard
Graybar
Decathlon
H&M
Galeries Lafayette
The challenge

Your products belong in front of customers – not in a data backlog

High volume of business-critical attributes to get right

Your pricing, marketing, logistics, fulfillment and compliance teams all depend on supplier data being right — as do the PIM, ERP and DAM systems they work with. That's a lot of business-critical attributes to get right.

Manual processes that add up

Collecting data for a single product can require up to 15 supplier interactions — each handled via email or phone, outside any centralized system. At 2 to 5 hours of verification time per SKU, the manual burden compounds with every new product launch.

Multiple supplier types and product formats

Your suppliers range from global brands to small manufacturers — each with their own formats, standards and IT maturity. Different sizes, different systems, different market requirements. All of it needs to end up in your catalog, consistently.

Mirakl Catalog Platform features

From supplier submission to products that are sale-ready: tools built for the AI era to make it happen.

Import supplier data

Let every supplier submit data their way — without creating extra work for your team.

Whether suppliers submit via CSV, XML, API or their own file format, Mirakl Catalog Platform accepts it all. A one-time mapping means suppliers set up their format once — every future submission flows in automatically. No back-and-forth. No manual conversion.

Any format accepted

CSV, XML, API, EDI or their own file — we work with whatever your suppliers send.

Map once, import forever

Suppliers configure their format once — every future submission is automatic.

Self-service supplier portal

Suppliers manage their own submissions without your team getting involved.

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Curate supplier data

Set your data standards once. Enforce them on every submission, automatically.

Define your quality rules — required fields, value formats, custom validation logic. Mirakl enforces them on every submission automatically, flags issues instantly, and routes corrections back to suppliers with specific guidance. Your team stays in control without needing to review every product manually.

Custom validation rules

Required fields, value lists and custom logic — enforced automatically on every submission.

Instant flagging

Issues are caught the moment a supplier submits — not during manual review.

Automated correction routing

Rejected products are returned to suppliers automatically with specific guidance.

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Collaborate with your suppliers

Keep data quality high and minimize the back and forth with suppliers.

Communicate with suppliers at scale directly from within the platform. Send targeted messages, share requirements, request corrections and track responses — all in one place. Everyone stays aligned without leaving a trail of email threads.

Mass messaging

Communicate with all or a segment of your suppliers in one action.

Centralized corrections

All supplier communication and correction requests in one place — not scattered across email.

Real-time progress tracking

See which suppliers have responded, updated and completed at a glance.

Read case study
Convert and enrich your data

Transform incomplete or misaligned supplier data into sale-ready listings, automatically.

Mirakl Catalog Transformer uses AI to automatically map supplier data to your taxonomy, extract attributes from product titles and descriptions, and enrich content ready for discovery. What was days of back-and-forth can be done in seconds.*

Automatic taxonomy mapping

AI maps supplier categories to your taxonomy — no manual setup required.

Attribute extraction

Attributes buried in product titles and descriptions are identified and filled automatically.

AI content enrichment

Product titles and descriptions rewritten to meet your quality standards, ready for discovery.

Explore Catalog Transformer
Export your data to downstream systems

Send clean, validated and enriched supplier data directly into your downstream systems.

Once supplier data has been collected, validated and enriched in Mirakl Catalog Platform, it flows directly into the systems your business depends on — your PIM (Product Information Management), ERP (Enterprise Resource Planning), DAM (Digital Asset Management) or any other downstream platform. No manual transfers. No reformatting. No data loss.

Direct system integration

Validated data flows into your PIM, ERP and DAM — clean and ready to use, without manual intervention.

Flexible export formats

Export in the format your systems require — via API, FTP, CSV, XML or a custom integration.

Complete, not just correct

Data arrives in your systems enriched — not just error-free, but sale-ready.

Better data, better downstream outcomes

From higher conversions and stronger paid media performance to fewer returns.

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Use cases

Mirakl Catalog Platform is designed for retailers, wholesale distributors and buying organizations managing large, complex supplier networks.

Customer stories

See Mirakl Catalog Platform in action

How Graybar streamlines catalog management with Mirakl Catalog Platform.

30xFaster product data enrichment than manual processes
1 dayNew SKU time-to-live, down from days
Read the Graybar case study
Graybar Mirakl Catalog Platform case study
Resources
View all resources
eCommerce supplier catalog management: Why automation is essential

eCommerce supplier catalog management: Why automation is essential

Read the article
Supplier catalog management vs. PIM: Key differences explained

Supplier catalog management vs. PIM: Key differences explained

Read the article
AI, agentic commerce and the need for impeccable product data

AI, agentic commerce and the need for impeccable product data

Read the article
How to improve supplier catalog onboarding for eCommerce success

How to improve supplier catalog onboarding for eCommerce success

Read the article
View all resources

Frequently Asked Questions

No, Mirakl's solution feeds validated data into your PIM and other systems, improving data quality upstream before it reaches your PIM or other internal tools.

Yes, suppliers can upload via API, FTP, Excel, XML, CSV or manual entry — whatever suits their capabilities.

Automatic validation, real-time alerts and AI-powered enrichment help you get more complete, consistently formatted and market-ready product information.

Suppliers can be up and running in days, with onboarding workflows and integrations configured to your specific requirements and data standards.

'Good enough' data drives confusion, returns, lost sales and erodes trust at scale. 60% of customers abandon purchases due to poor product experience — and the cost compounds as your catalog grows.

Get your suppliers' product data sale-ready, faster

From supplier submission to sale-ready listings — Mirakl Catalog Platform gives your team the tools to onboard, validate and enrich at scale.

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*AI-generated content can be reviewed and edited. You remain responsible for compliance.