Webinars, demos, and customer conversations

Watch product demos, customer interviews, and on-demand webinars from Mirakl experts and our partners.

20 publications

B2B Executive Symposium with Lyreco & Driven Brands

Business buyers have officially embraced online shopping – and now expect the same selection and convenience offered by leading consumer sites. B2B companies are able to fullfill these increasing customer demands by adopting a marketplace model. Marketplaces enable businesses to rapidly expand their product assortment at minimal inventory cost and risk and provide B2B buyers the products they need anytime, anywhere. It’s no wonder that 75% of B2B companies are actively developing marketplace strategies.

Cencora Executive Symposium 2023

B2B digitization is rapidly advancing, with companies doubling down on digital commerce to **enhance productivity, optimize supply chains, and boost their bottom lines**. Cencora, formerly known as AmerisourceBergen, stands at the forefront of this transformation, leading the way with its groundbreaking one-stop shop, AB Marketplace. This webinar will highlight the unparalleled value that has been created for both customers and partners.  Hear from Cencora’s Director of Digital Commerce & Marketplace Matt Burns, and Mirakl’s General Manager, B2B, Marc Teulières, as they unveil the secrets behind Cencora’s fast launch and even faster growth.

URBN Executive Symposium

As competition intensifies, margins shrink, and consumers demand more, retailers must reinvent the way they sell online. The key lies in leveraging the benefits of the **online marketplace model while staying true to their distinct brand DNA**.

Discover Your Path to Digitizing Your B2B Business: UNFI & Driven Brands

Across every industry vertical, businesses are locked in a race to establish themselves as the “one-stop shop” of their industries. Within each vertical, players across the value chain – digital giants, wholesalers, brands & manufacturers, procurement organizations – are all in competition, **each trying to offer more and establish themselves as the platform of choice for their clients. **

Macy's Executive Symposium

What does it take to bring your eCommerce from table stakes to competitive strength? **Macy’s Inc,** one of the world’s leading brands, has found the solution through an enterprise marketplace, combining owned and third-party inventory to **deliver the best experience, at the best price, no matter how customers prefer to shop.**

Why AmerisourceBergen Made the Marketplace Jump

Corporate buyers are looking to simplify procurement. B2B organizations across industries are **seizing the opportunity to transform into the one-stop shop online platform their buyers demand**. Whether digitizing sales channels or opening up new ones, wholesalers, manufacturers and franchisees alike are leveraging third-party suppliers to **diversify assortment, reduce supply chain risk and improve margins. **

How Conrad expanded their online offering to better serve their B2B customers

Conrad Electronic, a family-owned company based in Germany, was founded in 1923 and is now one of Europe’s leading B2B sourcing platforms for technical supplies. Over €1 billion annual company turnover / Operates in 17 European countries / Cutting-edge logistics center dispatching 50,000 packages each day