Get your products recommended by AI

Shoppers come to AI with a clear intent already in mind. AI answers with specific products, not a list of links to browse. If your catalog isn't optimized for that moment, you're invisible exactly when intent is highest. Get discovered, get recommended, and turn that traffic into visits on your own website.

Free GEO testSee how it works
Ana Luisa
Decathlon
Steel Horse Leather
Challenges

Sound familiar?

Invisible to AI shoppers

If your product isn't in the answer, it doesn't exist. High-intent buyers move on to a competitor before ever knowing you were an option.

Traditional traffic is declining

As more shoppers turn to AI, traditional search traffic keeps shrinking. Miss the shift, and that lost traffic shows up as lost revenue.

A new discipline, still unfamiliar

GEO isn't SEO. The rules for showing up on AI are different, and most teams don't yet have a clear playbook to follow.

The approach

Get your products ready to be found, understood, and recommended by AI

  • Enrich product data AI can actually use

    Add the attributes and context LLMs need to understand, compare, and recommend your products, going beyond keywords that only worked for search engines.

  • Send the signals that build trust

    Make price, availability, and delivery information accessible to AI, so it can confidently point shoppers to your product over someone else's.

  • Start where it matters most

    Prioritize the categories most likely to benefit from AI discovery first, instead of trying to optimize your entire catalog at once.

  • Keep improving as AI evolves

    Monitor how your products show up across AI platforms and refine continuously. This is an ongoing discipline, not a one-time fix.

Resources
SEO vs. GEO for eCommerce: Key differences, overlaps and where to invest

SEO vs. GEO for eCommerce: Key differences, overlaps and where to invest

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What is eCommerce GEO? Quick guide to generative engine optimization

What is eCommerce GEO? Quick guide to generative engine optimization

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How to make your product pages visible for AI agents

How to make your product pages visible for AI agents

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Do you have the infrastructure needed to sell on LLMs?

Do you have the infrastructure needed to sell on LLMs?

Read the article
4 steps to get started in agentic commerce

4 steps to get started in agentic commerce

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How Myer is winning in the agentic commerce era: Key insights from NRF APAC 2026

How Myer is winning in the agentic commerce era: Key insights from NRF APAC 2026

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How top eCommerce leaders are preparing for the agentic commerce era

How top eCommerce leaders are preparing for the agentic commerce era

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The agentic commerce readiness gap: Are you AI-ready?

The agentic commerce readiness gap: Are you AI-ready?

Read the article
By the numbers

The AI shopping shift is already happening

805%

YoY surge in AI-referral traffic recorded on Black Friday 2025

32%

More time on site from shoppers arriving via AI platforms

27%

Lower bounce rate from AI-referred traffic compared to average

"With Agentic Activation, we've enriched our catalog with a new set of attributes that make our products more discoverable, and for the first time, shoppable directly through an AI channel like Copilot."

Adam Bohbot

Co-Founder, Ana Luisa

Frequently Asked Questions

SEO (Search Engine Optimization) means getting your pages to rank in a list of links on Google. Success is a click to your site. It rewards keywords, backlinks, and page authority. GEO (Generative Engine Optimization) means getting your products cited inside an AI's answer — ChatGPT, Google AI Mode, Perplexity, Copilot. Success is being the answer the AI recommends, often with no click at all.

No. Start with the categories most likely to benefit from AI discovery, then expand. It's a phased approach, not an all-or-nothing overhaul.

Most brands don't know today, because there's no built-in way to track it yet. We recommend setting up measurement early. A few specialized solutions in the market can help monitor how your brand and products are mentioned in LLM conversations.

No. SEO and GEO work side by side. One captures traditional search, the other captures the growing share of shoppers using AI.

Your products deserve to be in the answer

Discover the solution