Through its Marketplace, which currently focuses on food, Carrefour provides small retailers with an accelerated solution for digitising their businesses with the support of its partner Mirakl, and is making it free to use during the lockdown.
Paris, November 4th, 2020 – In June 2020, Carrefour launched a food Marketplace which has already made products from more than a hundred retailers and artisans available to some 15 million people in France who visit www.carrefour.fr every month. 52% of these “partner vendors” are SMEs, very small companies and start-ups.
During the pandemic, to help food producers and retailers affected by the lockdown speed up their adoption of digital technologies, the Carrefour group is giving them free access to its Marketplace until the end of 2020. This will give these new retailers free access to a very wide customer base without their having to spend a single euro on marketing, and without their needing to undertake any emergency development work on their own websites.
Retailers can simply contact the Marketplace development unit (https://www.carrefour.fr/services/carrefour-marketplace-vendeurs) which will reply within 48 hours. Then with support from Carrefour and its technology partner Mirakl – leader in Marketplace solutions – they will be able to digitalise their business in under a week.
To become a vendor on Carrefour’s Marketplace, retailers must: 1 – be a professional vendor; 2 – sell food products (fresh produce, grocery products, world products, beverages, etc.), hygiene, care and beauty products, pet products (food and accessories) or childcare products (food, basic accessories) that meet quality requirements (meaning that they need to be sufficiently healthy and safe); 3 – be able to deliver to anywhere in France (Carrefour’s account manager will be able to assist the vendor in finding the most appropriate logistics solutions for transporting their products) and provide customer service in French; 4 – undertake to adhere to the Marketplace’s quality charter.
Currently specialising in food, Carrefour’s Marketplace will gradually open up to non-food products with the Black Friday sales event scheduled for the end of November 2020.
About Carrefour France
Carrefour has over 5,600 stores in France operating in four formats (hypermarket, supermarket, convenience and cash & carry). For sixty years, Carrefour has been a partner in the daily lives of millions of customers, offering a wide range of products and services at the lowest prices. To keep pace with new consumer modes and make shopping easier for its customers, Carrefour has developed a number of multichannel solutions (e-commerce, Drive, Click and Collect, express delivery and mobile applications). Carrefour employs 110,000 people and welcomes more than three million customers every day throughout France. Carrefour is committed to a more sustainable and responsible form of trade through its daily initiatives. The Group’s global approach to CSR is based on three pillars: combating all forms of waste, protecting biodiversity and supporting its partners.
For more information, visit: www.carrefour.com (press area) or follow us on Twitter: @CarrefourFrance, @GroupeCarrefour.
Mirakl is powering the platform economy by providing the technology, expertise, and partner ecosystem needed to launch an eCommerce marketplace. With the Mirakl Marketplace Platform, both B2B and B2C businesses can offer more, learn more and sell more: increase the number of products available for buyers, grow the lifetime value of customers, and anticipate buyer needs and preferences. Committed to ease of use, The Mirakl Marketplace Platform is a turn-key solution that’s easy to integrate into any eCommerce platform and Mirakl Catalog Manager makes managing product data quality simple at marketplace scale. Mirakl’s unmatched marketplace expertise is key to customers’ success. Mirakl employs a team of 60+ marketplace experts who help clients adopt best practices and client success provides critical long-term strategic guidance. Over 200 customers in 40 countries trust Mirakl’s proven technology and expertise including Urban Outfitters, Hewlett Packard Enterprise, Best Buy Canada, Carrefour, Siemens and Toyota Material Handling USA, Inc. For more information: www.mirakl.com
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