BAUHAUS partners with Mirakl to launch marketplace, reinforcing leadership in German home improvement retail
Paris / Mannheim, Germany – January 07, 2026 – BAUHAUS, Germany’s leading home improvement retailer, today announced a strategic partnership with Mirakl, the leading provider of eCommerce software solutions, to launch its own online marketplace. This move will further strengthen BAUHAUS’ position as one of the leading home improvement retailers in Germany and accelerate its digital transformation.
By leveraging Mirakl’s technology, BAUHAUS will significantly expand its assortment beyond its physical stores and existing online offering. The new marketplace will introduce thousands of additional products from carefully selected third-party sellers, delivering greater value to existing customers while also attracting new customers seeking a broader and more diverse range of products.
“Digital innovation is at the core of our vision for the future of home improvement retail,” said Johannes Wechsler, SVP of E-Commerce and Digital at BAUHAUS. “More and more of our customers engage with us digitally. With the launch of our curated marketplace powered by Mirakl, we are able to respond even better to our customers’ needs, offering greater choice, convenience, and value while maintaining the trusted quality for which BAUHAUS is known.”
The BAUHAUS marketplace will provide new growth opportunities for third-party sellers, enabling them to reach BAUHAUS’ large and loyal customer base. Sellers will benefit from Mirakl’s robust technology, streamlined onboarding, and best-in-class tools to ensure a seamless and high-quality experience for both customers and partners.
“We are delighted to partner with BAUHAUS, a true leader in German retail, as they embark on this next chapter of digital growth,” said Georg Sobczak, Regional Vice President DACH & EE & NL at Mirakl. “With Mirakl’s proven marketplace technology and expertise, BAUHAUS will be able to scale its online offering rapidly, deliver more value to its customers, and set new standards in the home improvement sector.”
About BAUHAUS
BAUHAUS – The specialist for workshop, home, and garden
BAUHAUS has grown steadily since its foundation. Today it has over 290 specialist centres in 19 countries across Europe, including more than 160 in Germany. In 1960, customers in search of solid tools and good materials still had to painstakingly visit many different dealers, but BAUHAUS brought its innovative basic concept to Germany: Complete offers from a wide variety of specialist shops, all under one roof, with self-service complemented by expert advice and the best prices. From the very beginning, customers could select from a broad assortment of quality products at BAUHAUS, all of them clearly displayed – from drills and spanners to bathroom tiles, paints, and varnishes along with hardware and building materials.
Since its founding almost 65 years ago, BAUHAUS customers and their demands have changed constantly. BAUHAUS has therefore continually developed its service and product range. An optimal price-performance ratio and solid quality still characterise the company's philosophy today. All the 160,000 products must pass strict internal tests in a proprietary laboratory before they are offered at BAUHAUS. If no product in a product group meets the required standards, BAUHAUS has it manufactured according to its own specifications. The result? Numerous quality brands that the customer can find exclusively at BAUHAUS, the specialist for workshop, home, and garden. In addition to the quality of the products, service and expert advice are the other important pillars of BAUHAUS’ success throughout Europe.
BAUHAUS always acts in a customer-oriented way and uses this approach to develop innovative concepts that make shopping even more pleasant. Sustainable action yet another overriding goals of BAUHAUS. The trading company took responsibility early on to ensure that sustainability lives in everyday business. Sustainability at BAUHAUS is based on four pillars: Employees, environment, products, and social commitment. A corporate culture has grown up at BAUHAUS that ensures both the economic success and the innovative strength of the company while fulfilling its responsibility for the common good and the environment. The philosophy of the brand will always remain the guiding principle: Specialist trade quality and product variety at the best price, with competent expert advice and customer-oriented service offers.
About Mirakl
Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.
Mirakl is trusted by Airbus, ASOS, Best Secret, Carrefour, Conrad Electronic, Coca Cola Hellenic, Douglas, Fressnapf, H&M, Home24, MediaMarktSaturn, Sonepar and 450+ industry-leading businesses worldwide. For more information: www.mirakl.com.
Media Contacts
Manuel Löhmann
BAUHAUS AG, Service Center Deutschland, Gutenbergstr. 21, D-68167 Mannheim
Tel. 0621 / 3905-0 ; Fax. 0621 / 3905-118
E-Mail: presse@bauhaus-ag.de
Louise Melis - Mirakl