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Food & Beverage

Grow beyond your warehouse walls

Meet the evolving needs of your customers while remaining agile and profitable by launching your own online marketplace.

Trusted enterprises choose Mirakl

Turn industry disruption into a platform for growth

Food purchasers are pressuring wholesalers to offer more products across more categories than ever before, as a result of rapidly evolving end consumer demands. However, inherent business model gaps and supply chain limitations hinder wholesalers’ ability to respond.

  • Outdated buying experience

    A larger share of wholesalers’ customers are demanding a simple, digitally-enabled, aggregate buying experience to accommodate emerging segments.

  • Costly and inflexible logistics

    Risk of inventory leakage is much higher due to the perishability of many products. In addition, utility and labor costs are growing and margins are squeezed.

  • Warehouse limitations that restrict assortment

    Wholesalers are finding that growth into new categories requires completely different warehousing environments.

Musgrave white logo
Musgrave white logo

“Customers are expecting convenience and efficiency. Thanks to our Extended Range platform, powered by Mirakl’s industry-leading technology, we can offer them just that through a true one-stop shop solution.”

Michael McCormack
Managing Director Musgrave

Deliver more value even faster

Explore technology

With an online marketplace, food and beverage wholesalers can meet the eclectic needs of their customers while mitigating risk—unlocking more profitable growth opportunities.

Zoran BogdanovicCEO, Coca-Cola Hellenic Bottling Company

"We want to disrupt the way our hotels, restaurants, cafes, customers, are purchasing from us and other suppliers with a wide range of products as a one-stop-shop."

zoran bogdanovic headshot 2 coca cola hellenic HBC CCH