Mirakl-Powered Marketplace Sales Dramatically Outperform eCommerce, Achieve 53% Growth During Cyber Week 2022

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Food & Beverage

Grow beyond your warehouse walls

Meet the evolving needs of your customers while remaining agile and profitable by launching your own online marketplace.

Trusted enterprises choose Mirakl

Turn industry disruption into a platform for growth

Food purchasers are pressuring wholesalers to offer more products across more categories than ever before, as a result of rapidly evolving end consumer demands. However, inherent business model gaps and supply chain limitations hinder wholesalers’ ability to respond.

  • Outdated buying experience

    A larger share of wholesalers’ customers are demanding a simple, digitally-enabled, aggregate buying experience to accommodate emerging segments.

  • Costly and inflexible logistics

    Risk of inventory leakage is much higher due to the perishability of many products. In addition, utility and labor costs are growing and margins are squeezed.

  • Warehouse limitations that restrict assortment

    Wholesalers are finding that growth into new categories requires completely different warehousing environments.


Deliver more value even faster

Explore technology

With an online marketplace, food and beverage wholesalers can meet the eclectic needs of their customers while mitigating risk—unlocking more profitable growth opportunities.

Sylvain BozocHead of eCommerce & Marketplace, METRO France

The functional richness of Mirakl’s solution meets all of our needs for the marketplace initiative. Mirakl’s experience in B2B commerce, the sellers in Mirakl Connect, and the support provided by their team are all key to our success.

  • 98store-to-web warehouses
  • 2XSKU increase within the first month
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