Unify your distribution network. Simplify customer buying.
Bring all your distributors onto one platform so customers have a single place to find, compare and buy your products. Distributors fulfill every order and your partnership stays strong.
Key challenges in the distribution-heavy B2B commerce
Poor customer experience
Customers jump between manufacturer sites and distributor channels, struggling to find products and availability, often relying on manual emails or calls.
Lack of visibility and data
Manufacturers lose sight of customer demand after handoff to distributors, missing sales opportunities and actionable insights as data rarely flows back.
Digital gaps and conflicts
More buyers want digital purchasing, but most distributors lack resources and manufacturers fear channel conflict risk if they build it.
“Mirakl is the leader in this space. I trust Mirakl to come up with the features and the capabilities within their platform, so me and my team can focus on our core business.”
Unify distributors and offerings on one platform
Consolidated product & inventory access
With AI and automation, bring every entity’s products and inventory into one unified view for you and your customers.
Automated order routing
Capture every order online and ensure it’s sent to the right entity and inventory source for fulfillment without manual intervention.
Dedicated backends for entities
Provide each subsidiary with tools to automate order, catalog, fulfillment and finances while you maintain enterprise-wide visibility.
Leading manufacturers trust Mirakl to power collaborative B2B commerce
220%
YoY growth of Toyota Material Handling parts sales online with distributors fulfilling the orders
What Mirakl can do for you
Turn fragmented distributor relationships into a growth engine
Deliver a unified buying experience for every customer
Gain real-time visibility and data, without disrupting your channel strategy
One SaaS platform that helps you and your distributors grow together, without channel conflict.
Distributor onboarding portal
Accelerate onboarding of distributors and dealers, using automation and AI, reducing manual effort.
Inventory aggregation
Gain real-time inventory visibility for teams and display accurate stock levels to customers across all channels.
Order management and fulfillment
Capture orders from every channel, automate order splitting and route each order to the right distributor.
Invoicing and payments
Streamline invoice creation and compliance for all parties and automate reconciliation across your network.
Integration
Easily connect with your existing tech stack, including ERPs, PIMs, OMS, WMS and more tools.
Frequently Asked Questions
Will the platform disrupt our current ERP?
No. Mirakl’s solution overlays with your existing ERP systems, with no core system overhaul.
Can we offer different catalogs, pricing and workflows for different customers?
Yes. Mirakl supports account- and user-level customization, including catalogs, pricing, approvals and delegation.
How can I automate order routing to the right distributor?
With Mirakl’s flexible, rule-based order orchestration and fulfillment controls, you can automatically direct orders to the right distributor, protecting relationships and territories.
Does my supply source get their own dashboard?
Yes. Every distributor gets access to their Mirakl backend to manage onboarding, orders, fulfillment and performance, all within one platform.