Capture transaction intent on your brand website without channel conflict
Enable direct transactions on your OEM website while distributors handle fulfillment. Grow revenue in fragmented markets while gaining first-party customer data and control, without channel conflict.
Critical challenges across fragmented distribution ecosystems
Fragmented buyer journeys
High-intent buyers visit OEM websites expecting to purchase but find no pricing or availability information. They must manually contact multiple distributors and navigate several systems to locate products.
Lost customer insights & data
OEMs lose track of customer data once buyers move to distributor channels, where they may purchase competitor products. This data loss creates critical gaps for product development and service strategies.
Distributor digital maturity gap
Many distributors lack budget and digital capabilities for a robust online presence. This creates inconsistent customer experiences that weaken their and the OEM’s positioning in digital markets.
“Mirakl is the leader in this space. I trust Mirakl to come up with the features and the capabilities within their platform, so me and my team can focus on our core business.”
The breakthrough: Unified commerce without channel conflict
Transform your OEM website into a unified commerce hub that delivers exceptional buyer experiences, grows distributor sales and captures first-party customer data — without channel conflict.
Instead of redirecting buyers away with “where to buy” pages, bring your distributors' capabilities to your website.
Enable direct purchase on your website
Provide complete product information, real-time availability and transparent pricing while preserving distributor relationships and gaining first-party customer data.
Bridge the digital maturity gap across your network
Distributors become sellers on your platform, managing offers through purpose-built interfaces while you maintain the authoritative product catalog and unified CX standards.
What Mirakl can do for you
Mirakl's AI-powered platform creates a win-win-win solution for OEMs, distributors and buyers across fragmented distribution networks.
Convert brand traffic into confirmed revenue
Elevate customer experience and gain first-party insights
Provide distributors a trusted new revenue growth channel
One SaaS platform that helps OEMs and distributors grow together, without channel conflict
Omnichannel commerce experience
Deliver consistent, modern CX on your OEM website while distributors fulfill orders. Enable AI-powered workflows through Mirakl Nexus APIs.
Catalog management
Maintain a single source of truth for product data and fitment information that distributors inherit, ensuring consistent CX.
Distributor offer management
Enable distributors of varying digital maturity to publish price and availability offers against your authoritative catalog through intuitive seller portals.
Smart order routing
Automatically route orders to the optimal distributor based on inventory, location, pricing, territory rules and buyer preferences.
Real-time inventory
Display accurate stock levels and delivery estimates from your entire distributor network, providing unified CX despite market fragmentation.
Flexible distribution integration
Connect with distributors' existing tech stacks through multiple methods — XLS uploads, APIs and EDI connections.
Analytics and insights
Gain comprehensive visibility into customer behavior, CX performance, conversion rates and distributor effectiveness.
Frequently Asked Questions
Traditional “where to buy” pages redirect customers away from your website to hunt for distributors. Our approach keeps customers on your site while connecting them to your entire distributor network's inventory and pricing in real-time, making it a “here to buy” destination.
Leading OEMs typically see 25-40% increase in online revenue within 6-12 months of launching their platform, as buyers can complete purchases instead of abandoning at dealer locators.
No. This is "go digital together" not "go direct." Distributors remain at the center of fulfillment and maintain control of their pricing and availability. You're simply providing a unified digital storefront that benefits everyone in fragmented markets.
OEMs using our B2B eCommerce platform have seen a 2–3x improvement in customer data collection, significantly higher conversion rates and 70% of orders coming from new customers — buyers the distributor had never engaged with before.
Mirakl supports configurable rules for pricing, territories and distributor selection. You can maintain existing agreements while enabling transparent pricing and consistent CX for buyers across different market segments.
Yes. Distributors get access to purpose-built seller portals that require minimal technical expertise. They can manage their offers, inventory and orders without building their own eCommerce platform, regardless of their current digital maturity level.
Orders are captured on your OEM website and automatically routed to the appropriate distributor based on rules you configure — inventory availability, location, pricing, territory agreements,or buyer preferences — ensuring optimal fulfillment across fragmented markets.
You'll gain first-party customer data, including search behavior, conversion patterns, product demand signals and distributor performance metrics across all market segments — insights that were previously invisible when customers went directly to distributor websites with varying digital maturity levels.