How to scale your Shopify store across multiple channels
The retail landscape has fundamentally shifted. Today's consumers shop across multiple touchpoints — and expect their favorite brands to be present everywhere, delivering consistent experiences at every interaction.
Marketplaces have become the fastest-growing channel for reaching new customers and driving revenue growth. Numbers speak for themselves: brands selling on three marketplaces or more are experiencing a 104% increase in GMV, according to Mirakl data.
While multichannel selling has become a strategic imperative, managing multiple platforms without the right tools doesn't just add complexity — it creates hidden costs that can impede growth. In this context, Mirakl and Shopify are joining forces to supercharge the platform economy, making it effortless for Shopify merchants to launch their own marketplace or sell across multiple ones. This partnership brings innovative solutions to help merchants grow faster and reach more customers.
Here's how forward-thinking sellers are overcoming multichannel complexity and building sustainable competitive advantages.
The hidden cost of multichannel management
Multichannel selling drives growth, but traditional approaches create operational bottlenecks that limit scalability and profitability.
Inventory synchronization complexity
Without real-time synchronization across channels, sellers face constant overselling risks. As a result, they face time-consuming refunds, disappointed customers and missed revenue opportunities that compound over time.
Order management issues
Each platform demands unique order formats, processing requirements and fulfillment expectations. Sellers juggling multiple dashboards lose unified business visibility, leading to delayed shipments, missed orders and inconsistent customer experiences.
Pricing inconsistencies across channels
Manual price updates across channels create timing discrepancies that confuse customers and damage competitiveness. When promotional campaigns require individual platform updates, sellers lose market timing — a critical factor in today's fast-moving eCommerce environment.
Manual and time-consuming onboarding processes
Each channel's unique product data requirements — from titles and descriptions to technical specifications — demand substantial customization. This manual process becomes a bottleneck preventing rapid expansion to new revenue opportunities.
These challenges prevent businesses from capturing their full market potential. Overcoming them requires a significant transformation through strategic automation.
Strategic automation: The competitive differentiator
Multichannel success lies in strategic automation that converts operational complexity into scalable competitive advantage. Rather than managing multiple platforms separately, leading brands centralize control while automating the processes that traditionally consume resources and limit growth.
The Mirakl Connect Seller Connector for Shopify, a powerful play-and-plug integration, enables brands to easily connect with high-quality marketplaces and manage their channels from one central hub.
Accelerated time-to-market
Pre-built integrations and automated processes enable marketplace launches in days, not months — capturing opportunities while competitors struggle with manual onboarding.
“With other feed management solutions, we typically need to invest $100,000 and 4 months up front to sell on a new channel, which hinders our ability to scale. Thanks to Mirakl Connect’s Catalog Transformer and easy integration with the Magento connector, it took us less than 24 hours to import our full catalog data and start listing products." Jonathan Attali
Chief Digital Officer
Zadig & Voltaire
Centralized operations
Instead of juggling multiple platforms with different interfaces, Shopify sellers control their entire multichannel strategy from one hub, maintaining unified visibility across all channels.
"Mirakl helps us onboard marketplaces efficiently and scale our operation in a structured, centralized way, which has been instrumental in expanding our business."
Ally Cheong
Business Development Manager
Rokka & Rolla
Discover how Rokka & Rolla achieved 80% GMV growth with Mirakl Connect.
Scalability without complexity
Businesses grow from handling hundreds to thousands of orders daily without proportionally increasing operational complexity or manual effort.
“Thanks to Mirakl Connect, we successfully centralized our operation in one platform, boosting our fulfillment capacity from 300 to 700 orders daily!”
Luis Enrique Popoca
CEO
Integra Trade Solutions
Ready to accelerate your growth?
The multichannel opportunity demands best-in-class execution. The Mirakl-Shopify partnership demonstrates how strategic technology partnerships transform businesses from manual process management to automated, scalable growth engines.
The future of eCommerce is multichannel — and with proven integration solutions, that future is accessible now for businesses ready to scale strategically.
Ready to transform your multichannel strategy? Contact us today!
FAQ: Selling on multiple channels with Shopify and Mirakl
What’s the easiest way to sell on multiple marketplaces from my Shopify store?
The Mirakl Seller Connector for Shopify connects your Shopify store to 400+ marketplaces worldwide (Macy's, Best Buy, Lowe’s, Ulta Beauty, MediaMarkt, B&Q and many more). Sync your catalog, manage orders and expand your reach — all in just a few clicks.
Can I centralize inventory and order management across all channels?
Yes! The Mirakl Seller Connector for Shopify centralizes your inventory and order management, so you can control everything from your Shopify admin.
How proven is the Mirakl Seller Connector for Shopify?
With over 6,000 users, five years of proven performance and a 4.4 rating on the Shopify app store, it’s the go-to solution for Shopify merchants starting their multichannel growth.
How do I get started?
Simply install the Mirakl Seller Connector from the Shopify App Store and follow the guided setup guide to connect your chosen marketplaces. Schedule a demo with our team to see how it works.
How technical is the implementation?
The connector requires no heavy development work — it's designed for plug-and-play implementation with guided setup processes.
