Marketplaces promise unmatched scale. Don't let messy catalogs get in the way.

Nagi Letaifa - May 27, 2024

Companies that sell through marketplace and dropship platforms are part of a multi-trillion dollar unowned inventory business, with every new channel offering greater brand awareness, new customers and increased revenue.

And for the hundreds of market-leading businesses that have incorporated marketplace and dropship products into their eCommerce, like Macy’s, Decathlon, and Toyota Material Handling, the strategy pays off quickly: a wider assortment translates to more sales, and more loyal customers.

Sounds great, right? But what no one wants to tell you is that there’s a huge barrier standing in the way of all of these benefits: catalog onboarding.

What companies lose without a good catalog onboarding solution

Industry averages show that it can take three months or more for companies to begin selling their products on new marketplace and dropship channels. There are plenty of methods that companies have tried to solve this problem, ranging from traditional feed managers to manual integrations. But what links all of them together is that none of them can do it with efficiency or automation.

Catalog onboarding through conventional methods means costly and complex setup, which has to be repeated for every new channel. Companies are stuck with manual updates, which requires constant maintenance from suppliers and often result in faulty connections. And the solutions out there don’t offer all of the channels that a supplier will want to sell on, especially when it comes to more curated, brand-led marketplaces.

To add insult to injury, existing solutions are costly. Whether paying a third party – with subscription fees, take rates on GMV and premium features – or using internal resources, suppliers are stuck with investing tens, if not hundreds of thousands of dollars to integrate their catalog to each new site, customize it, and optimize it to match the unique needs and rules of the platform.

Jonathan Attali, Chief Digital Officer at Zadig & Voltaire, a Mirakl Connect seller:

“With other feed management solutions, we typically need to invest $100,000 and 4 months up front to sell on a new channel, which hinders our ability to scale. Catalog onboarding represents a massive part of this cost."

To help make up for these industry challenges, Mirakl has invested years and millions of dollars in making this process by far the fastest on the market. We have been proud to help our customers sell more, faster. We could have kept making optimizations to reduce onboarding by a day or two. Instead, we decided to disrupt ourselves, go beyond the status quo, and create a new solution with a clean slate.

Meet Mirakl’s Catalog Transformer

Today, we are introducing the Catalog Transformer, powered by Artificial Mirakl Intelligence (AMI), a best-of-breed blend of proprietary algorithms and partnerships with Mistral AI and OpenAI.

With this new innovation, we are taking the industry from 3 months to one hour to start selling on new marketplaces or dropship platforms…We are the first and only solution to offer this innovation, in bulk, across millions of products updating every day.

The Catalog Transformer lives in the supplier portal in our customer’s instance of Mirakl, as well as being embedded in Mirakl Connect, our natively built network of 13,000+ pre-vetted brands, sellers, and suppliers.

How does the Catalog Transformer work? It takes any messy catalog, with diverse structures, missing data, and incorrect data, and magically transforms it by:

  • Automatically matching product data from a seller’s catalog to the specific requirements of the marketplace,

  • Enhancing data quality by correcting inaccuracies and filling in missing information,

  • Offering re-writing and translation capabilities to ensure a superior user experience, improved product discoverability, and enhanced SEO rankings.


With the Catalog Transformer, Mirakl is enhancing its multi-channel feed management capabilities on Mirakl Connect, establishing it as a central hub for brands and resellers to easily find, integrate, and manage new Mirakl-powered marketplace and dropship channels.

Brands, sellers, and suppliers of all sizes can centralize their offerings and begin selling on 400+ Mirakl-powered marketplace and dropship platforms in one click, enabling them to focus resources on business impact rather than complex technical processes. Supported catalog import methods range from Excel and CSV to API, SFTP and purpose-built, turnkey connectors with platforms including Shopify, Adobe, Amazon and Salesforce.

What’s the real impact of all of these features? Just ask Jonathan Attali, Chief Digital Officer at Zadig & Voltaire, a Mirakl Connect seller:

"Thanks to Mirakl Connect’s Catalog Transformer and easy integration with the Magento connector, it took us less than 24 hours to import our full catalog data and start listing products. We carefully reviewed the data from Mirakl’s AI-powered conversion, and it required little to no changes. Catalog Transformer is nothing short of magic.”

The Catalog Transformer is currently in beta, and will be generally available later this year.

Nagi Letaifa,
Chief Technology Officer, Mirakl

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